Kay Lacoe

Meet Kay LaCoe, a dynamic force in the marketing and communications landscape who brings over two decades of strategic expertise to the table. As the Vice President of Marketing & Communications at Lignite Energy Council, Kay orchestrates comprehensive marketing initiatives while masterfully managing substantial budgets and fostering vital relationships across community groups, stakeholders, and government officials.

Armed with a Masters in Organizational Leadership and a Bachelor of Business Communications, Kay has cultivated an impressive career built on the art of storytelling and brand narrative development. Her strategic acumen shines through in her ability to craft messages that not only capture attention but also create lasting connections with diverse audiences.

In her current role, Kay's impact is evident through successful communication campaigns, expert budget management, and innovative membership initiatives. Her expertise in brand and image management has become her hallmark, consistently delivering strategies that elevate organizational presence and drive meaningful engagement.

Beyond the boardroom, Kay embodies the spirit of adventure as a competitive Cowboy Mounted Shooting athlete, participating in competitions across the nation. This unique pursuit perfectly combines her equestrian skills with precision shooting, showcasing her dedication to excellence in all endeavors. When not in the arena, she channels her competitive spirit into soft-tip dart competitions, always eager to embrace new challenges.

Kay's personal life is rich with family bonds, sharing her passion for outdoor pursuits with her husband of over 20 years, their teenage son, and their three beloved Chesapeake Bay Retrievers. Together, they embrace the thrill of hunting and fishing adventures.

What truly distinguishes Kay is her remarkable ability to blend strategic thinking with creative vision, backed by extensive experience across various industries and niche markets. Her commitment to helping organizations and individuals craft meaningful narratives that drive real impact sets her apart in the field. Whether developing comprehensive marketing strategies, managing critical public relations, or orchestrating unforgettable events, Kay transforms vision into reality with exceptional results.

(And yes, you should definitely ask her about the Boozy Babes Shooting Team and her horses!)