Kayanna Ray, Global Program Manager, Business Marketing Education (Sales & Product Enablement) on Influential Women

Influential Woman · Tech

Kayanna Ray

Global Program Manager, Business Marketing Education (Sales & Product Enablement), Meta

Philadelphia, PA

1Award received

Certifications · Degrees · Memberships

Degree Psychology degree from Villanova University (2020) Degree Master's in Human Resource Development (in progress) Member Chief Marketing Officer of Silicon Valley (Philadelphia community meetup) Member Partnerships Lead for Servant Leader Scholars

Her Story

About Kayanna

I've been in the tech field for about four years now, working at Meta where I do training and enablement for marketing, product, and sales teams. I run training programs and collaborate with product managers to plan trainings that teach sales teams about our product offerings - helping them understand how companies, partners, and influencers can use our platforms like Instagram and Facebook to promote products and grow their businesses. Before Meta, I worked at Twilio where I faced a significant challenge early in my career. My direct manager was laid off when I had only been in my role for three months, and I was given her responsibilities. I had to perform a level above my work while still doing my own job, and I lost many team members due to company-wide layoffs. Despite still learning the company and the role, I was able to pick up where people left off, get everyone aligned, and finish the big program we were planning for. This was during 2022 when the tech industry was experiencing mass layoffs and Twilio had a data breach that affected their sales. I was doing onboarding and training for sales teams, and we had to work hard to retain clients who were considering switching to competitors like AWS Amazon Web Services. I'm also the Chief Marketing Officer of Silicon Valley, a community meetup in Philadelphia where we help the city through initiatives like building an app that tracks potholes (we got second place in a citywide hackathon), and we help small businesses who can't afford to pay for marketing or website development by doing that work for free. Additionally, I'm the partnerships lead for Servant Leader Scholars, an Atlanta-based organization where we help students learn about opportunities in tech through career workshops, resume help, and education about different work opportunities not typically taught in school.

Her Interview

Ten minutes with Kayanna

01What do you attribute your success to?

I attribute my success to definitely my parents. They've always believed in me and invested in my future. They always told me, you know, you could do anything you put your mind to, keep your head up, never give up. Having that support system, having great friends who believe in and support me and really advocate for me in every room, that really has made all the difference. Because, you know, in life, you get ups and downs, especially as a woman in the corporate world. You'll face friction, you'll face glass ceilings. But I never stopped moving, and I always say, you know, like in Meet the Robinsons - keep moving forward. That is definitely my mantra. No matter what, you keep moving forward, you don't stop for anything, because you'll have hiccups, but if you keep moving, something great will happen for you. I always say, like, God has a plan for you.

02What’s the best career advice you’ve ever received?

The best career advice I ever received was, as a woman, don't shrink yourself, keep yourself visible. I think that meant a lot to me because it came from a former mentor who was saying, you know, she's like, I love how positive you are, how upbeat you are, but when you speak about something, it sounds like a question. She said, be firm in what you're saying, because you don't want anyone to ever question your intelligence or use that as a weakness against you. I think that really helped my confidence in just speaking in meetings, always making sure I get credit for the work I do, shaking the right hands, going out to network, not just doing my job, but also making sure people see me doing the work, they know the work I'm doing, so I could build my personal and professional brand.

03What advice would you give to young women entering your industry?

Your network is your net worth. Don't wait too long to network. Never think that no matter what position you're in, you have nothing to offer. No matter what you're doing, people want to know what you're doing, they want to learn about you, they want to meet you. Show up, don't feel insecure. Walk into every room knowing that, being confident, and that you have value, and even if you're not where you want to be, you know that you're capable of reaching that height. Keep shaking hands, keep showing up, just keep going because you never know what could happen for you. Build your LinkedIn, build your personal brand.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenges are with the implementation of AI. A lot of it is being pushed by the top, like leaders at the top, but AI is still very new and it has a lot of hallucinations. So navigating that along with the knowledge of the work, because you need to know your job to really use AI effectively, because it's only as good as the person prompting it. One of the great things about it is just how new things are always happening, implementation. There are so many ways to get visibility, get new work, you know, grow in your projects. Something new is always happening that you can tackle on, so I think it's easier to really build yourself as a problem solver or as a great program manager. You get to wear so many different hats, you can work on data projects, there's more flexibility and opportunities for growth in the tech industry.

05What values are most important to you in your work and personal life?

Definitely being positive and giving people a reason to smile. I think that makes all the difference, because people, especially as a program manager for a global company, people come with a lot of stress, or sometimes they can be really worried about things, and just listening to their problems, being empathetic, a true leader, that helps bridge so many gaps. I've been able to form partnerships that people on sometimes my team haven't been able to do, just because I know what people are saying when they don't want to say it, like with how they're really feeling. Also, I believe in God, I'm a big Christian, so just having my faith, I feel like people forget to see that warmness when they talk to me, and just that light, and it really moves everyone. They'll be like, you're great with people, why don't you do this, you're great with people, you come to this meeting. Just being friendly - sometimes you don't always see it in the corporate world, and just shaking the hand, saying hey how you doing, it just really makes the energy of the office more bright, vibrant, and it just makes people smile, laugh, and that's all that I always want people to do when they see me, always have a reason to smile.

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