Kayla Degenshein
Kayla Degenshein is a Senior Designer specializing in graphic and interactive design, with a strong focus on brand identity, UX/UI, and motion graphics. Based in California, she currently works in the tech industry at a fintech AI company, where she leads the full lifecycle of creative projects—from concept through final production. As the primary creative on her team, Kayla ensures brand consistency across digital, print, and experiential platforms while maintaining accessibility standards, including WCAG AA compliance. Her work supports both B2B and direct-to-consumer audiences, blending strategic thinking with visually compelling design solutions.
Kayla earned her Bachelor’s Degree in Graphic and Interactive Design from West Chester University of Pennsylvania in 2019. Her academic training included motion graphics and user experience design, providing a strong technical and conceptual foundation. During her final year of college, she interned at FameHouse, which was later acquired by Universal Music Group, and transitioned into a full-time role following graduation. Since beginning her design career in 2015 through internships and part-time roles, Kayla has consistently demonstrated a commitment to creative excellence, innovation, and professional growth.
Beyond her corporate work, Kayla remains actively engaged in the design community. She serves as the Branding Lead for AIGA San Francisco’s Women in Leadership & Design (WILD) initiative, where she helps amplify the voices of women and nonbinary creatives. Recognized for her creativity and impact—including receiving the Best Creative Award from RollWorks—Kayla continues to expand her expertise through ongoing certifications in UX and brand strategy. Passionate about thoughtful visual storytelling, she strives to create inclusive, meaningful design experiences that resonate with diverse audiences.
• Foundations of User Experience (UX) Design – Google
• Bachelor’s Degree in Graphic & Interactive Design
• Brand Identity and Strategy – IE Business School
• West Chester University of Pennsylvania – Bachelor’s Degree in Graphic and Interactive Design
• Best Creative Award – RollWorks
• New Talent Annual 2019 – Graphis
• AIGA San Francisco – Women in Leadership & Design (WILD Initiative)
• Branding Lead, Women in Leadership & Design (WILD), AIGA San Francisco
What do you attribute your success to?
I attribute my success to a strong foundation in design principles, continuous learning, and adaptability. Since beginning my career in 2015 through internships and part-time roles, I have remained committed to refining my craft while expanding into UX/UI, brand strategy, and accessibility. My ability to balance creativity with structure and organization has allowed me to thrive in fast-paced environments, often serving as the sole creative responsible for maintaining and elevating brand identity. I also prioritize professional growth through certifications and community involvement, which has strengthened both my technical skills and leadership abilities.
What’s the best career advice you’ve ever received?
Stay on top of trends, keeping the workplace informed and connected, making a difference every day.
What advice would you give to young women entering your industry?
While specific advice was not directly stated, my work with AIGA’s Women in Leadership & Design initiative reflects my belief in empowering women and nonbinary creatives. I would encourage young women entering the design industry to develop both their creative voice and their strategic thinking. Building strong fundamentals in typography, layout, and composition is essential, but so is understanding accessibility, user experience, and brand strategy. Seek opportunities to lead, collaborate, and continuously expand your skill set, and don’t hesitate to claim your space in rooms where creative decisions are being made.
What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in design today is the growing emphasis on accessibility, user-centered design, and inclusive digital experiences. Ensuring that brand assets meet standards such as WCAG AA compliance is no longer optional—it is essential. At the same time, designers are increasingly expected to think beyond aesthetics and contribute strategically to product and business goals. This presents both a challenge and an opportunity: creatives must evolve into multidisciplinary thinkers who combine visual excellence with research, usability, and measurable impact.
What values are most important to you in your work and personal life?
In my work, I value clarity, accessibility, and strategic alignment. I believe design should be both visually compelling and purpose-driven. Personally and professionally, I prioritize continuous growth, collaboration, and creating meaningful experiences that resonate with diverse audiences.