Kayla Lange
Kayla Lange is a solutions specialist and team lead in outbound sales and business development, where she helps small to mid-sized businesses rethink how technology supports their operations and growth. Her day-to-day work centers on building relationships through proactive outreach, connecting with business owners to understand how they currently leverage IT, and identifying gaps that may be limiting efficiency, security, or scalability. Rather than approaching conversations from a purely technical standpoint, she takes a consultative approach—positioning IT as a strategic business function and guiding clients toward solutions that align with their long-term goals.
In just over two years with Palmetto Technology Group, Kayla has established herself as a top-performing sales professional across a nationwide organization. She earned the distinction of top salesperson in her first year and has maintained that position since, a reflection of both her consistency and ability to build trust quickly in competitive environments. Her achievements have also been recognized internally, including being named Rookie of the Year and Salesperson of the Year, as well as earning a place in the company’s inaugural President’s Club. Additionally, she was nominated by her CEO to attend an elite peak performance training program led by Shore Capital in Chicago—an opportunity reserved for a select group of high-performing professionals.
Kayla’s success is rooted in her ability to translate complex ideas into meaningful business outcomes while staying grounded in relationship-building and continuous learning. With a background that spans healthcare, recruiting, and now IT services, she brings a unique perspective to her work—combining empathy, curiosity, and resilience in every interaction. She is passionate about helping clients succeed, not just through technology, but by empowering them to see IT as a driver of growth, stability, and long-term success.
• MS-900 (Microsoft Services 900) Certified
• Towson University - Master's degree in Family Sciences
• Top Salesperson Nationwide (first year and maintained)
• Rookie of the Year
• Salesperson of the Year
• President's Club
• Peak Performance Training Nomination by CEO (Shore Capital
• Chicago)
• Meals on Wheels - Regular meal delivery rotation through Palmetto Technology Group
What do you attribute your success to?
I attribute my success to following the natural path of my career progression and just landing where I am, even though I didn't come from an IT background and I'm not technical by any means. What I'm most proud of is working in a male-dominated field as a woman. When I started my current position, it was my first time working in sales and my first time really working in a more technical role than I had been used to previously. In my first year of selling, I worked my way up to being the top salesperson in our nationwide organization, and I've maintained that the entire time I've been here. It really came down to putting in the hard work and working my way to the top. I was even nominated by my CEO to attend a peak performance training in Chicago, which was led by an outside organization called Shore Capital. That recognition from my CEO, who saw my work and believed in me as a peak performer for our company, meant everything to me. It's proof that you can claw your way to the top with hard work, effort, passion, and determination, even when the whole entire world feels like it's against you.
What’s the best career advice you’ve ever received?
You can be successful in any career that you chose as long as you work hard and never give up
What advice would you give to young women entering your industry?
My desire to be included in this recognition is to inspire other women who are in similar situations to me, where they're maybe starting fresh in their career or they've had a career change. It can feel like the whole entire world is against you when you're trying to claw your way up to the top, but I hope that I can be an example to someone coming from a similar situation to know that you can claw your way to the top. It takes a lot of hard work and effort and passion and determination, but I managed to do that, and I managed to do so in a field that's largely dominated by men. I hope someone can relate to my story and my journey and land themselves in the same spot. It's uncomfortable for me because I don't think of myself this way all the time, but if my example can show other women that they can succeed in a male-dominated field, that's what matters most to me.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges is that the industry is still largely male-dominated, and there can be technical barriers that feel intimidating, especially for those without an engineering background. However, that challenge also creates a significant opportunity. There is a real need for professionals who can approach IT from a consultative, business-focused perspective. For individuals who are willing to learn on the job and develop strong communication and problem-solving skills, there is a clear path to success—even without a deeply technical starting point.
What values are most important to you in your work and personal life?
What's most important to me is being able to make a difference regardless of your background. I graduated from Towson University with a master's in family sciences, which is not directly related to my current role at all. My educational background is totally not related to what I'm doing right now, and I wouldn't say that I'm necessarily applying that to my current role outside of a lot of the skills that I gained. I worked hard in obtaining my Microsoft Services 900 certification, even though those technical certifications are really hard, especially for someone like me who isn't an engineer. Most of my applicable skills came from on-the-job training and learning from my team and from experience. I believe that with hard work, you can succeed in any field, even if you don't have the traditional background for it. That's what I hope to demonstrate to others - that you can reinvent yourself professionally and excel in a completely new field.