Kearstin Sanders

I attribute my success to the work ethic that my parents instilled in me, specifically my dad. Both my parents were very hard workers, but my dad is just an insanely hard worker, and when he decides to do something, he commits to it 150%. That was instilled in me from a very young age, and that's how I operate on a day-to-day basis, whether it's a personal hobby, a project, or a career move. If I decide I'm going to do it, I commit to it 150%.

The best career advice that I've received so far is to slow down to speed up. You've got to be really methodical, intentional, and strategic with what you're trying to do, and sometimes the best answer is to slow down before you speed up and really be organized and intentional in your approach.

The advice I would give to anybody specifically going into marketing is that the way I found success was to hone in on a specific channel or tactic and get really good at it. Know the ins and outs of it, tie data to every move that you make, and justify every move you make based off of data, and then expand and take on more. I found that by becoming experts in several different areas, it allowed me to further expand my career into a leadership role, where I consider myself not an expert in every area of marketing, but a really well-rounded marketer who knows how all of the different channels, tactics, and strategies play into the bigger picture.

There are some macroeconomic challenges that we're seeing in the aesthetics industry right now, and it's been challenging but fun to find creative solutions around that, to still be able to take care of our customers and help them also take care of their consumers, where some of their aesthetic services may no longer be top of mind or top of budget. We're working with them to find creative ways to help bring them into the clinic and still receive their treatments, even under the macroeconomic conditions. There are also challenges with being a woman in corporate America. I find on a daily and weekly basis that my voice may not be the loudest in the room or the most listened to, so I'm finding creative ways to make sure that what I'm bringing to the table is heard and acknowledged and not going unnoticed or unheard. The aesthetics industry is maybe more female-dominated than other corporate America industries, but at the leadership level, at the executive level, there are not as many female leaders, at least in my organization. It can be a challenge to overcome the status quo of being a female in corporate America, but if you recognize it and you get creative with it, you can figure out a way through it. In terms of opportunities, I think we are pretty far behind in a traditional sales model approach. There's still heavy negotiations in the aesthetics industry, and I think we are going to be moving toward a model that is more akin to Tesla, where the price is the price, and transparency is important. An exciting transition for the aesthetics industry is about the intersection of beauty and wellness. Consumers are now looking at aesthetics as a key part of their holistic wellness routine. The skin is the largest organ in the body, and your health shows in the appearance of your skin. Our consumers are more and more recognizing how important it is to proactively take care of your skin. You can liken it to the fitness revolution in the 70s and 80s, when everybody started to realize how important exercise was. The community is now recognizing how important skin health is.

One of the values that is most important to me is what we have here at Janeo, which is conflict with kindness. Sometimes we find ourselves in situations where it may feel kinder not to be honest, but in fact, you're doing that person or that department or that strategy a disservice by not speaking up and being honest. Always do it in a kind way, even if it feels like a potential hasty conversation or a conversation that might not go well initially. It's always more important to be honest.