Keeley Hope Monroe Haglund
Keeley Haglund is a dynamic finance professional and the President of Monroe Financial, LLC, where she leverages her expertise in financial leadership and data insights to help businesses streamline operations and achieve strategic goals. With a career spanning over 13 years, Keeley has built a diverse portfolio of experience across construction accounting, architecture, non-profit, and for-profit insurance sectors. Her work emphasizes cash flow analysis, budgeting, and strategic planning, allowing clients to focus on their core business while she ensures financial clarity and stability. Keeley has held key finance roles in construction, health insurance, and non-profits specializing in job costing, fund accounting, and financial planning and analysis (FP&A). In addition to her leadership roles, she co-owns a financial consulting firm, offering services that range from accounting and payroll to strategic financial planning for small businesses. Keeley holds a BSBA in Finance and Economics from Sierra Nevada University and is currently pursuing her Master's Degree in Business Administration at Western Governors University. Beyond her professional pursuits, she is a devoted single mother and enjoys snowboarding and camping. Keeley combines her passion for finance with her commitment to leadership and mentorship, striving to simplify complex financial processes and empower both businesses and individuals to succeed.
• Sierra Nevada University - BSBA
What do you attribute your success to?
I attribute my success to the work ethic my parents taught me, my own drive to constantly achieve more, and my resilience. No matter what I’ve faced, I’ve always gotten back up—stronger, smarter, and more determined than before.
What’s the best career advice you’ve ever received?
How you do anything is how do you everything. Do it all with excellence.
What advice would you give to young women entering your industry?
Step into the rooms that intimidate you, and when you’re invited in, speak with a voice that knows it belongs there. Because it does. Additionally, do not stray away from your purpose just to placate.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in my field right now revolve around navigating complexity and uncertainty. Businesses face fluctuating cash flow, evolving regulatory requirements, and the need to make strategic decisions with imperfect information. At the same time, these challenges create tremendous opportunities: companies that can effectively manage their finances, streamline operations, and plan strategically have the potential to grow faster and more sustainably than ever before.
What values are most important to you in your work and personal life?
The value most important to me in both my work and personal life is integrity. I strive to be honest, ethical, and consistent in everything I do—making sure my actions align with my words and my principles. Whether it’s making tough decisions at work, mentoring others, or managing personal relationships, I believe that being trustworthy and doing the right thing, even when it’s difficult, is the foundation for meaningful success and lasting impact.
Locations
Monroe Financial, LLC
Reno, NV 89519