Keeley O'Connor
Keeley O’Connor (She/Her) is a strategic content marketing professional who brings automation to life through bold storytelling and innovative social strategy. With a strong foundation in sales and customer service, Keeley currently leads the organic content and social media efforts at Redwood Software, managing five LinkedIn channels and driving awareness, engagement, and growth through compelling digital campaigns. Her work spans thought leadership, employee advocacy, product launches, and customer storytelling—all aligned with Redwood’s mission to simplify and scale enterprise automation.
Keeley’s cross-industry experience in healthcare, cybersecurity, and enterprise software has equipped her with a versatile content skill set, including copywriting, SEO, internal communications, and campaign execution. She is passionate about translating complex technical topics into accessible narratives that resonate with enterprise buyers, helping brands build trust and drive action. Her results-driven approach is backed by data and a deep understanding of customer needs, market trends, and platform-specific engagement strategies.
Based in Raleigh, North Carolina, Keeley holds a B.S. in Marketing from East Carolina University and continues to grow her expertise through ongoing professional development and certifications. Whether she’s creating scalable marketing processes, leading cross-functional content planning, or collaborating with teams on global campaigns, Keeley is committed to crafting meaningful content that fuels business results and elevates brand presence in competitive markets.
• How To Be Both Assertive and Likable
• Asana Ambassador
• East Carolina University
What do you attribute your success to?
I attribute my success to perseverance and a genuine passion for what I do. I've always been driven to learn, adapt, and push through challenges—and that persistence, combined with a strong desire to create meaningful impact, has helped me grow and succeed throughout my career.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to never settle—if you’re not fulfilled in a role, it’s okay to pivot. Keep working hard toward what you want, stay curious, and don’t be afraid to take a new direction if it brings you closer to your goals.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is simple: never stop learning. Stay curious, seek out new experiences, and don’t be afraid to ask questions. Every challenge is an opportunity to grow—and the more you invest in your knowledge and skills, the more confident and capable you’ll become.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—in marketing right now is AI. It’s transforming the way we create, distribute, and measure content, opening up incredible possibilities for efficiency and personalization. At the same time, it requires us to stay thoughtful and strategic, ensuring we use these tools to enhance human creativity, not replace it. The key is learning how to leverage AI without losing the authenticity and connection that great marketing is built on.
What values are most important to you in your work and personal life?
Honesty and a healthy work-life balance are the values I prioritize most in both my work and personal life. I believe in being transparent, reliable, and true to my word—whether I’m collaborating with a team or building relationships outside of work. At the same time, maintaining balance helps me stay grounded, focused, and able to show up as my best self in everything I do.