Kelly Bachelder MBA

Key Account Business Development Manager
Virtual Supply
Beaverton, OR 97005

Kelly Bachelder is a sales and business development professional with more than 16 years of experience driving growth, brand expansion, and retailer partnerships across the outdoor and consumer goods industries. Throughout her career, she has worked with manufacturers ranging from emerging brands to globally recognized companies, supporting both independent retailers and large-scale accounts. Currently serving in a business development role within the technology and supply sector, she focuses on helping customers achieve stronger sales performance through strategic product support, promotional planning, and relationship-driven service.
Kelly’s path into sales began with an early passion for marketing, but she quickly discovered that what energized her most was connecting with people and helping businesses succeed. Over the years, she has built expertise in strategic sales, omni-channel growth, international business development, and export expansion. Her work with the United States Department of Commerce, export initiatives, and the Washington export community helped small businesses navigate international markets and earned her recognition including the U.S. Department of Commerce Export Achievement Award. She has also served in leadership and advisory roles supporting women entrepreneurs and global trade initiatives.
In addition to her sales accomplishments, Kelly is deeply committed to mentorship and professional development. She regularly trains and guides junior sales professionals and aspiring account managers, helping them build confidence and transition into sales-oriented careers. Known for her transparency, persistence, and relationship-first leadership style, she believes the strongest sales professionals are those who listen deeply, communicate authentically, and create long-term value for their clients. With an Executive MBA from the Quantic School of Business and Technology and dual degrees in Marketing Management and Information Systems Management from Portland State University, she continues to combine strategic thinking with hands-on industry experience to drive growth and inspire future leaders in sales.

• Export Achievement Certificate from United States Department of Commerce

• Export Achievement Certificate from United States Department of Commerce (2023)
• World Trade Center Globe Award (2021)

• Supporting women in male-dominated industries

Q

What do you attribute your success to?

I'm very tenacious, and I stand my ground and go hard for what I want. It can be a challenge, and it can get some pushback, but ultimately, it's been a huge asset to me for getting my customers supported and my peers supported. My mom taught me to be feisty, and that quality has really shaped how I approach my work. When you refuse to be deterred by initial obstacles or resistance, you become a much more effective advocate for the people who are relying on you. That drive and willingness to push through discomfort is what allows me to deliver the level of support my customers truly need.

Q

What’s the best career advice you’ve ever received?

The best career advice I've ever received is this: if you don't feel like you're contributing and getting contributions back where you are, pivot, because it's not going to last long term. This advice has been invaluable to me because it emphasizes the importance of reciprocity in your professional environment. A lopsided professional relationship, where the value exchange has stalled, is inherently unsustainable and will eventually lead to stagnation or burnout. Recognizing that a situation is no longer viable is not a failure; it's a strategic observation. By refusing to settle for a stagnant role, you preserve your professional momentum and ensure that your career remains a dynamic space of mutual benefit and constant evolution.

Q

What advice would you give to young women entering your industry?

Don't try to sell like a man. Research specific tactics for women, and embrace you being a woman and how you want to interact with people in that regard, not just as a salesperson. It's easy to feel pressured to adopt a more aggressive or traditional style to fit in, but I've found that my greatest advantage comes from embracing my perspective as a woman. Instead of following a one-size-fits-all approach, I focus on tactics that leverage how I actually want to interact with people, prioritizing empathy, relationship-building, and active listening. By showing up as my authentic self rather than just following a script, I can build deeper trust and rapport with my clients. This shift allows for a more genuine partnership where people feel heard and understood.

Q

What are the biggest challenges or opportunities in your field right now?

The biggest challenges we face right now are in the tech field, where a lot of the production of the products we sell is being impacted by challenges with the economic situation and inventory constraints. We work strongly in the tech field, and most of our products are affected by these global factors that are severely hindering manufacturing of essential products. Working so deeply in this field means we are on the front lines of supply chain disruptions and resource scarcities that directly impact our ability to deliver. This environment requires a heightened level of strategic planning and adaptability, as we can no longer rely on traditional timelines or predictable manufacturing cycles. My focus is on navigating these external pressures without compromising the quality of our output.

Q

What values are most important to you in your work and personal life?

The biggest value for me is transparency. It doesn't mean I have to share every little detail in the work world, but the more honest and open you are, it just gets everybody on an even playing field, and everybody trusts you significantly more. Transparency acts as a powerful equalizer in both professional and personal settings, effectively leveling the playing field for everyone involved. When you choose to be open and clear about your intentions and information, you eliminate the guesswork that often leads to friction and misunderstanding. In a business context, this openness fosters a culture of collective trust. And of course, in your personal life, you always want to be transparent with your loved ones and your friends. By being vulnerable and honest with your loved ones, you build a level of credibility that can't be manufactured through any other means.

Locations

Virtual Supply

5825 SW Arctic Dr., Beaverton, OR 97005

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