Kelly Walker Jeffers, Fractional CRO / Revenue Execution Leader on Influential Women

Influential Woman · Sales Lead Gen Music

Kelly Walker Jeffers

Fractional CRO / Revenue Execution Leader, CEO Revenue Roundtable

Portland, OR

Her Story

About Kelly

I've been in sales my whole career, in coaching, training, and actively selling. Now I'm in a very fun part of my life where I'm working with all three of my children who are entrepreneurs. My oldest son owns a lead generation agency - he and I took a course together with my sales coach Mark when my son was around 16, but he really took the lead and it's his company. We're actually transferring one of my LLCs to him now that he's 18. My middle son is a singer, songwriter, producer, and artist, and I'm his manager. My daughter is an artist doing art realism and has been at different shows. I take my sales skills and apply them to working with my children, helping them with sales and business development while they help me in return. I also have a consulting business. I've surrounded my kids and myself with people that are way better than we are in whatever our passion is to just kind of leapfrog. My husband, my kids' dad, is an entrepreneur as well in more of an entrepreneurial role, and he's been incredibly supportive emotionally and financially as we've grown.

Her Interview

Ten minutes with Kelly

01What do you attribute your success to?

I think part of it has to do with my upbringing. My father was an entrepreneur, my mother was an entrepreneur, and I think we were brought up in almost like a golden age where there weren't the phones, there really wasn't the internet. We were outside, you had to fend for yourself, both my parents worked, and you just figured it out, but yet they were still present, and I watched how they maneuvered through life. My husband, my kids' dad, is an entrepreneur as well, and I chose the right partner to push me. When I met him on a blind date, I started changing my schedule for him, and I would never change my schedule. He's allowed me the opportunity to grow and has helped support me emotionally and financially. I've done a tremendous amount of manifesting too. I manifest and meditate every single day without fail. I exercise every single day, so I have a morning routine that I go through before I even see anybody. You've got to be made of Teflon, especially in the music industry. A lot of it is just who I've surrounded myself with - I mentioned many of the mentors that I have, I still have those people actively in my life, and them continuing to cheer me on and push me as well just makes me better.

02What advice would you give to young women entering your industry?

Have as many conversations as possible, kind of across industries with people that have done it before you. Skip 10 years. Go find the best of the best that you can find in whatever you're interested in, or many interests, and ask them for a coffee, ask them for 5 minutes on the phone, take them to dinner, something to grab their attention. Come with a series of questions. People love to talk about themselves. It's not 'pick your brain,' because you haven't earned the right to ask them that question, but come with a series of questions about how they have seen their success over the years. And learn AI. We're right smack in the middle of it, and it is absolutely changing the game. It's how do you leverage that to continue to do what you love and get ahead of AI so that AI isn't running you, you're running the AI to build whatever it is you want to build.

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