Kelly Supernaw

Kelly Supernaw owns a gift shop in Camden, New York. She has owned her company for 26 years after working for the previous owner for five years; her parents purchased the business as a birthday gift. Supernaw went to school for interior design. The shop, located in farm country, focuses on primitive country and antique items that appeal to local customers. She creates a variety of custom items herself, including jewelry, goat's milk soap, painted glassware, and painted furniture. The business won a grant that helped acquire machinery for embroidery. Supernaw attributes her success to imagination and the ability to repurpose items creatively, such as using chicken crates as tables, turning boards into bookshelves, and hanging branches with lights from the ceiling because branches are free. She advises young women entering the industry that success takes time and requires the willingness to change and adapt.