Asia Johnson

I credit my growth to authenticity, grit, and mentors who have pushed me to evolve. From journalism to communications and marketing, storytelling has remained at the center of my work, and today I’m continuing to grow at Big Thought while exploring how AI can support my creative process.

The best career advice I received was that while strong skills matter, approachability matters just as much. A mentor once reminded me that writing, messaging, and technical ability are important, but being service-oriented and easy to connect with is what really strengthens collaboration. That advice helped me grow not just as a professional, but as a leader.

It shifted my mindset from focusing only on tasks and goals to being more intentional about relationships. Since then, I’ve learned to be more proactive in how I connect with others, and that has helped me network more naturally, mentor others, and create a sense of comfort and trust in the spaces I’m in.

The first thing that comes to mind is: breathe. There will always be deadlines and pressure, and I learned that early working in news, where everything had to come together in just a few hours.

I’d also say ask for help and find a mentor early. Look for someone you trust, whether at work, in your community, or in your family, and build a genuine relationship with someone who can offer honest feedback and real support. A strong mentor won’t just tell you what you want to hear, they’ll help you grow, bridge the gap between school and the real world, and be a champion for you along the way.

One of the biggest challenges in the nonprofit space is funding. Even as a larger organization, people can sometimes assume Big Thought already has all the support it needs, but that is not the case. No matter the size, continued investment and connection are essential to sustaining the mission.

As Big Thought approaches its 40th anniversary, the focus is on reminding people not only of the impact built over the years, but also of the work still ahead. That means strengthening relationships with donors, volunteers, and board members, creating meaningful opportunities for connection, and communicating clearly that continued support helps make the mission possible.

Transparency matters a lot to me. In communications, I often help shape messaging around important conversations, so I value honesty, authenticity, and being able to navigate tough moments with clarity and trust.

I also value balance, empowerment, and staying connected to the mission. That means creating space for lightness and connection at work, while also feeling empowered to show up in the community, build relationships, and stay grounded in work that centers young people and their future.