Keri Fisher, Category Manager on Influential Women

Influential Woman · Cpg convenience distributor

Keri Fisher

Category Manager, Harbor Wholesale

Lacey, WA

Her Story

About Keri

She is an accomplished category management, sales, and business development professional with over five years of experience in the consumer packaged goods industry. Currently serving as Category Manager at Harbor Wholesale in Washington, she leads category strategy and growth initiatives. Her earlier career includes serving as Territory Business Manager at Kraft Heinz, where she oversaw sales and program execution across 11 Western states, built strategic category reviews, and presented sell-in strategies to retail chain headquarters. She also served as Customer Business Manager at CROSSMARK, a division of Acosta, where she managed a portfolio of 64 clients and 15 customers, spearheaded brand management and CPG sales at the headquarters level, and leveraged data analytics to identify growth opportunities in the convenience store channel. Her earlier experience includes serving as a Franchise Business Consultant at Subway Development of SW Washington, where she oversaw 60 stores and provided coaching on operations, marketing, and financial planning, and as General Manager at Dollar Tree Stores, where she managed staffing, merchandising, and P&L performance. Her career reflects a deep commitment to category management, strategic selling, and driving profitable growth through data-informed decision-making and strong retailer relationships.

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