Kerri Hofmann
Kerri Hofmann is the Founder and CEO of Skin & Vine™, a clean luxury skincare brand redefining modern skin health through science-backed innovation and purposeful design. Based in South Carolina, Kerri launched Skin & Vine™ to address the unique demands of today’s digital-first lifestyle, creating the world’s first Digital Defense™ Skincare system. Drawing on her background in business and finance, she built the brand on principles of smart growth, ethical formulation, and strategic innovation, seamlessly blending analytical precision with creative vision. Under Kerri’s leadership, Skin & Vine™ introduced its signature Tri-Defense™ Collection, designed to defend, restore, and strengthen skin against digital fatigue, environmental stressors, and age-related damage. Unlike traditional skincare that targets isolated concerns, her integrated approach merges clinical performance with clean luxury, offering a holistic ritual of protection and renewal. As Founder, Kerri oversees every aspect of the brand’s visual and sensory storytelling—from product design and packaging to immersive digital experiences—ensuring each detail reflects the brand’s commitment to artistry, integrity, and innovation. Driven by a mission to redefine what skincare means in a connected world, Kerri continues to guide Skin & Vine™ at the intersection of beauty, science, and technology. Her work champions thoughtful design, high-performance formulations, and modern wellness, positioning Skin & Vine™ as a forward-thinking leader in the luxury beauty space. Through innovation and purpose, Kerri Hofmann is shaping the future of clean luxury skincare—where protection, performance, and creativity coexist.
• Women-Owned Business
• Clean Beauty Compliant
• Cruelty Free Certified
• Made in USA
• Sustainable Packaging Initiative
• Supporting women, confidence, and wellness has always been central to my work. I’m passionate about mentoring and uplifting women — especially those navigating entrepreneurship or early career paths. As my brand scales, I plan to expand philanthropic initiatives centered around self-confidence, wellness education, and accessible skincare for underserved communities.
What do you attribute your success to?
I attribute my success to a combination of resilience, intuition, and the unwavering support of my family. I’ve always believed deeply in caring for others through what I create, and that purpose has kept me grounded through uncertainty. Staying curious, listening closely, and trusting my instincts — even when the path wasn’t clear — have been essential to every step forward.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to keep going even when the outcome isn’t guaranteed. Progress doesn’t come from having all the answers — it comes from showing up, learning as you go, and refusing to quit when things feel uncomfortable. Confidence is built through action, not perfection.
What advice would you give to young women entering your industry?
Trust your intuition and don’t wait for permission to take up space. Learn the business side as deeply as the creative side — knowledge builds confidence. Be patient with your growth, stay disciplined, and don’t let comparison rush your journey. There will be moments of doubt, but growth lives there. If you stay aligned with your vision and values, the right opportunities will follow.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the skincare industry today is saturation — but that’s also the greatest opportunity. Consumers are no longer looking for more products; they’re looking for meaning, education, and innovation that truly fits modern life. Brands that create genuine solutions, build trust, and define new categories rather than follow trends will be the ones that last.
What values are most important to you in your work and personal life?
Integrity, honesty, discipline, and compassion are the values that guide both my work and personal life. I believe in doing things the right way, communicating openly, and building relationships rooted in trust. Staying aligned with these values allows me to lead with clarity and intention, even in high-pressure environments.
Locations
Skin & Vine™
Bluffton, SC 29910