Kesha Moore
Kesha Moore, DES. (She/Her) is the Founder and Lead Strategist of Rolling With Keke™ and an Event Systems Architect and Digital Event Strategist (DES) recognized for designing accessible, high-stakes event operations that perform under pressure. She brings more than two decades of experience at the intersection of strategy, systems, and execution—ensuring events are not only impactful but operationally sound, inclusive, and sustainable. Her work is defined by calm leadership, operational discipline, and a deep commitment to accessibility as a foundational standard rather than an afterthought. Throughout her career, Kesha has led national convenings, executive meetings, and complex programs with six-figure budgets, delivering measurable outcomes including more than $260,000 in cost savings and concessions, a 74% increase in engagement, and a 40% reduction in manual workload through system design and automation. She is widely respected for her expertise in event operations strategy, accessibility systems design, vendor negotiation, and risk and show-flow management. Her ability to integrate infrastructure, storytelling, and execution enables teams to operate with clarity while safeguarding people, budgets, and organizational integrity. Through Rolling With Keke™, Kesha supports mission-driven organizations across the United States with accessibility-forward event systems, operational audits, and strategic advisory services designed to prevent failure before it becomes visible. Central to her leadership and values is the influence of her mother, Brenda Smith, her mentor and shero, who instilled in her the principles of faith, service, and compassion, and taught her how to be both a devoted mother and a committed Christian. A PCMA Ascent Pathway 100 Leader and Smart Women in Meetings Innovator, Kesha continues to build resilient, repeatable, and deeply human-centered event systems.
• Active Listening for Better Leadership Communication
• DES On-Demand | Digital Event Strategist Certification Course
• The Event Planner's Guide: Ten Tips for Impactful Marketing
• EAS-SU25 | Event Accessibility Strategist
• Running and Managing Zoom Webinars
• Cvent Supplier Network Student Certification
• Meeting and Event Planning Certificate
• Running a Webinar or Event on Zoom, YouTube, or Facebook
• Inclusive Event Strategist
• Advanced Event Design and Strategy
• Developing Your Emotional Intelligence
• Women in Leadership Certificate
• NonprofitReady Grant Seeking Essentials Certificate Program
• Virtual and Hybrid Meeting Essentials
• Event Leadership Strategist
• Ashford University - B.S.OM
• PCMA Ascent Pathway 100 Leader – 2025
• 2022 Smart Women in Meetings: Innovator
• Phi Theta Kappa Honor Society Member
• Forbes School of Business
• International Live Events Association
• National Coalition of Black Meeting Professionals
• Meeting Professionals International
• Divine Charities
• Jobs4Life
• The Annabelle Project, Inc.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to know your “why,” believe in yourself, and never listen to the naysayers. When you are clear on your purpose and confident in your abilities, you can navigate challenges with resilience and intention. I am not just planning events—I am committed to building a more inclusive, empowered, and resilient industry, one roll at a time.
What values are most important to you in your work and personal life?
After 23 years of navigating the worlds of event planning, operations, and customer service, Keke has channeled her vast expertise into a vital and personal venture: Rolling with Keke. The name reflects her own journey, having recently navigated life as a newly disabled entrepreneur. Her path began as a single mom whose talent was first spotted by a manager who gave her a chance to plan an event. Years later, life challenges became the catalyst for her leap into business ownership. She has a passion for event planning. By mentoring others and applying two decades of hard-won wisdom, she pays forward the support she once received. What she loves most is the people calling it the most difficult yet rewarding job she’s ever had, where creating smiles feels "almost like Christmas." Her greatest accomplishment? Bouncing back after blood clots and degenerative disc disease, a chapter she insists is not her full story.
Locations
Rolling With Keke™
Raleigh, NC 27604