Kesha Moore, DES
Kesha Moore, DES (she/her) is the Founder and Lead Strategist of Rolling With Keke™ and an Event Systems Architect known for building accessible, high-stakes event operations that hold up under pressure. She brings over two decades of experience at the intersection of strategy, systems, and execution, with a focus on making sure events are not just meaningful, but structurally sound, inclusive, and sustainable. Her leadership style is calm and disciplined, rooted in the belief that accessibility is a baseline responsibility, not a last-minute accommodation.
Across her career, Kesha has led national convenings, executive meetings, and complex programs with six-figure budgets, delivering measurable results that include more than $260,000 in cost savings and concessions, a 74 percent increase in participant engagement, and a 40 percent reduction in manual workload through intentional system design and automation. She is widely respected for her expertise in event operations strategy, accessibility systems, vendor negotiation, and risk and show-flow management. Her work helps teams operate with clarity while protecting people, budgets, and organizational integrity. Through Rolling With Keke™, she partners with mission-driven organizations across the United States to design accessibility-forward event systems, conduct operational audits, and provide strategic advisory support that prevents failure before it becomes visible.
Kesha’s leadership is deeply shaped by her mother, Brenda Smith, her mentor and shero, who instilled in her the values of faith, service, and compassion, and modeled what it looks like to lead with both conviction and care. A PCMA Ascent Pathway 100 Leader and Smart Women in Meetings Innovator, Kesha continues to build resilient, repeatable, and deeply human event systems that center accountability, access, and trust.
• Active Listening for Better Leadership Communication
• DES On-Demand | Digital Event Strategist Certification Course
• The Event Planner's Guide: Ten Tips for Impactful Marketing
• EAS-SU25 | Event Accessibility Strategist
• Running and Managing Zoom Webinars
• Cvent Supplier Network Student Certification
• Meeting and Event Planning Certificate
• Running a Webinar or Event on Zoom, YouTube, or Facebook
• Inclusive Event Strategist
• Advanced Event Design and Strategy
• Developing Your Emotional Intelligence
• Women in Leadership Certificate
• NonprofitReady Grant Seeking Essentials Certificate Program
• Virtual and Hybrid Meeting Essentials
• Event Leadership Strategist
• Ashford University - B.S.OM
• PCMA Ascent Pathway 100 Leader – 2025
• 2022 Smart Women in Meetings: Innovator
• Phi Theta Kappa Honor Society Member
• Forbes School of Business
• International Live Events Association
• National Coalition of Black Meeting Professionals
• Meeting Professionals International
• Divine Charities
• Jobs4Life
• The Annabelle Project, Inc.
• Beyond the Ballroom
What do you attribute your success to?
I attribute my success first to God’s guidance and grace. Everything else flows from that. I move with discernment, preparation, and a willingness to advocate for myself when the moment calls for it. I pay attention, I learn quickly, and I don’t chase every opportunity. I choose alignment. I trust the instincts God gave me, I honor my capacity, and I move with integrity even when it would be easier to stay quiet.
What’s the best career advice you’ve ever received?
One of the best pieces of career advice I’ve received is to never limit myself to a single skill or title. Growth comes from expanding your range, staying curious, and allowing your strengths to evolve as opportunities change. When you build depth and versatility, you stay relevant, resilient, and prepared for whatever comes next.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to know your “why,” believe in yourself, and never listen to the naysayers. When you are clear on your purpose and confident in your abilities, you can navigate challenges with resilience and intention. I am not just planning events—I am committed to building a more inclusive, empowered, and resilient industry, one roll at a time.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge and opportunity in my field right now is accessibility. We’re at a moment where accessibility can move from being reactive and compliance-driven to becoming a core design principle. When access is embedded into strategy, budgeting, timelines, and leadership decisions, events don’t just become more inclusive, they become smarter, safer, and more sustainable. The future of this field belongs to leaders who understand that accessibility is innovation, operational excellence, and care all working together.
What values are most important to you in your work and personal life?
The values that matter most to me are integrity, accessibility, compassion, and resilience. I believe in doing work that honors people first and outcomes second, creating experiences where dignity and access are non-negotiable. After years in event planning and operations, and navigating life as a newly disabled entrepreneur, I’ve learned that leadership requires listening to bodies, stories, and systems at the same time. Mentorship matters deeply to me because I know what it means to be given a chance. At the heart of my work is the joy of service. When an event comes together and people feel seen, safe, and welcomed, it still feels like opening presents on Christmas morning.
Milestone Moments
This moment represents what it looks like to lead without spectacle. Years of preparation, trust built quietly, and systems strong enough that the room can breathe. I’m proud of this milestone not because it was loud, but because it worked. Calm, access, and clarity came together exactly as designed.
Locations
Rolling With Keke™
Raleigh, NC 27604