Kim Blichar

A dynamic and versatile executive leader who has masterfully worn multiple hats throughout their career - from Marketing Strategist and PR Maven to Developer and Storyteller. During their remarkable 18-year tenure at Discover Lehigh Valley, they demonstrated exceptional growth, evolving from a marketing administrator to become the organization's second-in-command.

Their journey is marked by an impressive ascent through the hospitality industry, fueled by an unwavering passion for organizational success and a natural talent for team motivation. At Discover Lehigh Valley, they skillfully orchestrated the organization's sales and marketing initiatives, managing a robust $3 million budget while consistently exceeding revenue targets. Their leadership extended to staff recruitment, development, and the establishment of measurable objectives that drove organizational success.

Their expertise spans an impressive array of skills: from traditional and digital media buying to content management systems, from strategic development to creative thinking. They've demonstrated proficiency in everything from detailed proofing to comprehensive event management, all while maintaining strong partnership relations and showcasing exceptional leadership capabilities.

As a pioneering change agent, they successfully led Discover Lehigh Valley through a transformative rebranding initiative, resulting in multiple award-winning campaigns and unprecedented organizational growth. Their forward-thinking approach and early adoption of innovative strategies have consistently positioned their organizations at the forefront of industry trends.

At the heart of their leadership philosophy lies a simple yet powerful principle: being "all in" on people - a mindset that has consistently catalyzed extraordinary achievements for everyone involved.