Kim Conrad
Dr. Kim Conrad is a Lecturer in the Marketing and Supply Chain Management Division at the Price College of Business, University of Oklahoma. She teaches courses in digital marketing, social media marketing, and nonprofit marketing, bringing a hands-on, experiential approach that emphasizes real-world application and prepares students to adapt in a fast-changing industry. She is also the Managing Editor of Social Science Quarterly and actively engages with students through experiential learning, study abroad programs, and competition-based projects.
Dr. Conrad began her teaching career as a part-time adjunct before securing her full-time lecturer role five years ago. She holds a Bachelor’s degree in Journalism and Mass Communication from the University of Georgia and a PhD in Communication from the University of Oklahoma, focusing on political communication. Her academic journey was shaped by a passion for teaching and mentorship, inspired by a late advisor in political advertising and communication. Over the years, she has combined her academic expertise with professional experience, including a marketing role at Oklahoma City University, to provide students with practical insights and applied learning opportunities.
Beyond the classroom, Dr. Conrad is deeply committed to student success and community engagement. She co-advises the student chapter of the American Marketing Association, supports nonprofit organizations through course partnerships, and encourages students to apply their skills to meaningful, real-world challenges. She has also taught internationally in Italy and Ireland, enriching her students’ perspectives through global marketing experiences. Dr. Conrad continues to inspire students to grow academically, professionally, and personally while fostering creativity, strategic thinking, and leadership in the next generation of marketing professionals.
• Market Research Foundations
• Advanced Google Analytics
• The University of Georgia - B.A., Jourrnalism & Mass Communication
• University of Oklahoma - Doctor of Philosophy - PhD, Communication
• American Marketing Association
• Oklahoma Autism Foundation
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to find a passion that excites you and allows for continuous learning. Stay adaptable as the field evolves, and prioritize work that is people-centered—marketing is most impactful when it connects meaningfully with others.