Kim Jones
Kim Berry Jones is the President of The Kinship Fund, a trust-based philanthropy organization dedicated to transforming traditional giving models through relationship-centered, equity-driven partnerships between funders and nonprofit organizations. She is a best-selling author of Empathy Impact and a recognized leader in philanthropy, nonprofit strategy, and systems change. In her work, Kim focuses on reshaping philanthropic power dynamics by advancing approaches rooted in trust, shared accountability, and the belief that communities closest to the work are best positioned to lead sustainable, meaningful impact.
Kim’s professional journey spans four distinct and deeply interconnected careers that together form the foundation of her current leadership. She spent 20 years building and operating a marketing firm, followed by more than a decade leading and scaling a nonprofit organization focused on anti-trafficking and social impact. These experiences were further enriched by her leadership roles in higher education and nonprofit advocacy, including executive work within Point Loma Nazarene University’s Center for Justice & Reconciliation. She also contributes to civic and social impact governance through board service with San Diego County Crime Stoppers and California Against Slavery. Collectively, these roles reflect a career defined not by a single trajectory, but by a progression of skill-building experiences across storytelling, organizational leadership, and systems-level change.
A writer at heart, Kim has consistently used storytelling as a central tool across every stage of her career, recognizing it as essential to influence, connection, and impact. Her marketing background strengthened her ability to shape narratives that engage audiences and mobilize resources, while her nonprofit leadership deepened her understanding of how stories can drive funding, policy attention, and community action. She is a contributing author to the multi-author book Empathy Impact, where she reflects on the power of kindness in action and shares the origin story of a friendship that helped inspire the creation of The Kinship Fund. Kim identifies as a “startup builder,” viewing her current chapter as the culmination of her diverse experiences—each one contributing essential skills that now enable her to lead with clarity, creativity, and a systems-thinking approach to philanthropy and social change.
• Point Loma Nazarene University - BA, Applied Communications
• Alumni of the Year
• Exponent Philanthropy
• Grantmakers for Effective Organizations
• PEAK Grantmaking
• San Diego Rotary Club
• Started first scholarship in the nation for survivors of human trafficking at Point Loma Nazarene University
• Serves on multiple nonprofit boards
• Mentoring younger women
• SAN DIEGO COUNTY CRIME STOPPERS INC
• California Against Slavery
• Lawyers Club Of San Diego
• Generate Hope
What do you attribute your success to?
I attribute my success 100% to relationships. I really believe everything comes down to trust and relationships. I'm a very open person who has integrity and does what I say I'll do, and so I've had a lot of success building trusted relationships in any job I've been in. In all the different career areas I've been in, every single time I recognize that it all comes down to having solid, trusting relationships. That's how I think we succeed, but it's also how we build something that's meaningful and effective - by being trustworthy, doing what we say we'll do, and respecting other people and what they bring to the table.
What’s the best career advice you’ve ever received?
In my very first job, I was 22 years old and got promoted about just over a year after I started into a management position, which was insane now that I think about it. The Human Resources Director at the time looked at me and said, 'You'll never apply for another job again.' I didn't know what the heck he meant - it made no sense to me - but that's been true. I've never actually had to apply for a job. I've kind of created my own pathway. That wasn't so much advice as a permission, I don't know, but it stayed with me because it's just reminded me along the way that there are different ways to move forward and up in a career besides applying for jobs and looking for other jobs. There are other ways to manifest that, which I've really experienced.
What advice would you give to young women entering your industry?
I think always have someone behind you and someone ahead of you. Always have a younger woman behind you that you can mentor and support, and then have someone you can look up to as an example and someone that can mentor you. This has been probably one of the biggest pieces of advice I give myself and to every other woman I work with. It's an important way to give back, but also to receive.
What are the biggest challenges or opportunities in your field right now?
I think the biggest challenge in philanthropy is that we're still operating under very traditional models that have been in place for probably 100 years, and they don't work in today's environment. It's the very traditional power-over structure of philanthropy, where you have to prove your worth as a nonprofit to the folks that are holding the money. In my opinion, it's just clearly not working. It's not helping nonprofits be sustainable. I think things need to shift, and there are folks working on that, including me in this space, but there's a long way to go.
What values are most important to you in your work and personal life?
I think that we're people before we are employees, and it's always people over programs. I always approached that in the nonprofit with my team - I always told them, you know, you're people before you are the program that you lead. I think that's about balance. I personally had a health crisis coming out of the nonprofit space because I didn't have good balance, and so I really advocate for the well-being of nonprofit leaders. I do a lot of talking and work around that, and we do very specific work at the foundation to support our partners with their well-being. Learning to have good balance is so important. I actually had a young professional just reach out to me and say she had heard me tell my story, and it had really changed her idea about success and how to move up in the world, because she was doing it at a personal cost to her well-being. Hearing me talk about that, she said it impacted her trajectory, which was wonderful to hear. If I can help someone avoid the pit I fell into by doing really important, valuable work but at my own expense, then I'll feel really happy about that.
Locations
The Kinship Fund
La Mesa, CA 91942