Kim Strout, Marketing Director, Leader of Ivy Bank on Influential Women

Influential Woman · banking

Kim Strout

Marketing Director, Leader of Ivy Bank, Cambridge Savings Bank

Cambridge, MA 02138

1Award received

Certifications · Degrees · Memberships

Degree Bachelor's degree in Marketing from Assumption University Degree Certificate in Digital Marketing Analytics from MIT Sloan School of Management Member March of Dimes Board of Directors

Her Story

About Kim

Meet a dynamic force in financial services marketing who seamlessly blends digital innovation with purposeful leadership. As the Marketing Director at Cambridge Savings Bank and the driving force behind Ivy Bank's digital-only division, she brings a wealth of expertise in transforming banking experiences through cutting-edge digital strategies and compelling campaigns.

Drawing from over 15 years of experience across prestigious financial institutions including Santander, Sovereign Bank, and Eastern Bank, she has mastered the art of building impactful marketing strategies that resonate with diverse audiences. Her academic foundation combines a Bachelor's degree in Marketing from Assumption University with advanced digital expertise through a Certificate in Digital Marketing Analytics from MIT Sloan School of Management.

Beyond her corporate achievements, she demonstrates her creative prowess as the owner of a thriving five-star Etsy shop, proving that excellence knows no bounds. As a mother of two spirited toddler boys, she exemplifies the art of balancing high-powered career demands with the joys and challenges of parenthood.

Her commitment to community impact shines through her dedicated involvement with March of Dimes, where she serves on their Board of Directors, championing the health and well-being of mothers, babies, and families. In 2024, she took on the distinguished role of Chair for March for Babies in Massachusetts, and her influence extends to a national stage as she features in March of Dimes' multi-year campaign, highlighting the crucial role of low dose aspirin in preeclampsia risk reduction. Through these endeavors, she continues to make meaningful contributions to ensuring robust, healthy communities for generations to come.

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