Kimberly Cover
Kimberly Cover is an accomplished hospitality leader with extensive experience in sales, marketing, and operations across luxury and full-service hotels. She currently serves as Director of Sales and Marketing for the JW Marriott Costa Elena, a flagship property under Mullen Hospitality Management. In this role, she leads strategic sales initiatives, brand positioning, and market development to establish the resort as a premier luxury all-inclusive destination in Guanacaste, Costa Rica.
With more than a decade of leadership experience, Kimberly has held senior sales and marketing roles with renowned hospitality groups including Performance Hospitality, TPG Hotels & Resorts, Crescent Hotels and multiple task force assignments supporting brand transitions and revenue growth. She is recognized for her ability to drive business development, build high-performing teams, and cultivate long-lasting client relationships while delivering exceptional guest experiences.
Kimberly holds a Bachelor of Science in Hospitality Administration and Management from the University of Phoenix. Known for her expertise in catering, food and beverage, and customer service, she is passionate about elevating hospitality standards and redefining the guest journey through innovation, service excellence, and meaningful connections. Outside of her professional life, Kimberly enjoys traveling and cooking, hobbies that allow her to explore cultures, flavors, and experiences that often inspire her work in hospitality.
• University of Phoenix - BS
What do you attribute your success to?
I attribute my success from a blend of strategic thinking, emotional intelligence, and relentless adaptability.
What’s the best career advice you’ve ever received?
There is nothing constant in this business but change, learn to adapt to it.
What advice would you give to young women entering your industry?
I would give the below advice; • Confidence is currency. Don’t wait to be invited to the table—pull up your own chair. • Speak up in meetings, ask questions, and share ideas. Your voice matters. • Hospitality thrives on connection. Cultivate genuine relationships with colleagues, mentors, and clients. • The best opportunities often come from people who trust you, not just know you. • Don’t silo yourself. Spend time in operations, front desk, housekeeping, F&B—even if your goal is sales or marketing. • Understanding the full guest journey makes you a stronger strategist and leader. • Stay ahead of digital tools, booking platforms, and marketing trends. The industry is evolving fast. • Know what’s shaping traveler behavior—social media, sustainability, personalization—and use it to your advantage. • And when you’re in a position to lift others, especially women—do it boldly. • Hospitality can be demanding. Learn to prioritize, delegate, and protect your energy. • Authenticity is magnetic in this industry.
Locations
JW Marriott Costa Elena
Plantation, Florida 33322