Kimberly Maurer BS, LPN

Founder & CEO/ Nurse Advocate
Unapologetically You Collective LLC
Fort Myers, FL 33966

Kimberly Maurer, BS, LPN, is a nurse, author, mentor, and advocate redefining what leadership looks like in healthcare. With nearly four decades of experience, including more than twenty years in Women’s & Children’s services, her career has been shaped by witnessing the courage, complexity, and resilience of the human experience.

Kimberly began her nursing journey at seventeen as a CNA and went on to support women and families through some of life’s most defining moments. But her most transformative chapter came in 2021, when the COVID-19 vaccine mandate abruptly ended her career. The loss was devastating, professionally and personally, but it sparked a profound rebirth.

From that crucible emerged Unapologetically You Collective LLC, a coaching and leadership platform created for nurses and healthcare professionals who refuse to disappear inside a system that was never designed to protect their well-being. Kimberly mentors individuals and teams to reclaim their voice, lead with authenticity, and rise into their full power.

As a published healthcare writer, her work has been featured in the Journal of Emergency Nursing, The Nursing Stars Magazine, Thimble Health, Medicine Forward, SSRN, and other national platforms. Her writing explores themes of psychological safety, burnout, reinvention, embodied leadership, and the human cost of silence in healthcare.

Kimberly is also the author of The Healthcare Mafia: A Nurse’s Testament, Co-authored with Ashley Scott, LPN, a groundbreaking narrative that blends lived experience with gripping storytelling to expose the emotional and systemic realities of nursing today.

A proud mother of three and grandmother of two, Kimberly believes deeply in the power of community. Her guiding philosophy is simple: leadership begins with self-awareness, but it is sustained through connection. Through her work, she continues to champion a future where nurses reclaim their voice, rise together, and lead unapologetically.

• Basic Life Support for Healthcare Providers
• Licensed Practical Nurse

• Siena Heights University- B.A.Sc.
• Jackson College- L.P.N.

• FNA/ANA

• Riserestore.org

Q

What do you attribute your success to?

I attribute my success to one thing: I never stopped choosing humanity, even when the system tried to strip it away.

My 36-year journey in healthcare has been shaped just as much by the triumphs as the moments that forced me to confront who I truly am, the losses, the reinventions, the nights I questioned everything, and the years spent carrying other people’s stories in my hands.

Success didn’t come from titles or accolades.

It came from empathy learned through experience, resilience built through hardship, and the unwavering belief that authenticity heals what perfectionism destroys.

Every chapter, from holding trembling hands as a CNA to rebuilding my entire identity after losing my career in 2021, taught me that real success is rooted in connection. In truth. In presence. In choosing vulnerability over performance and courage over silence.

I’ve learned that when you show up authentically, people trust you.

When you speak honestly, people feel seen.

And when you create spaces where others can breathe again, people rise with you.

Unapologetically You Collective was born from those beliefs.

My success is not mine alone, it is shared with every nurse, every woman, and every leader who has ever refused to shrink, who stood in the fire and still chose to rise.

Everything I am today is because I chose humanity, again and again. And because of the community that chose to rise with me.

Q

What’s the best career advice you’ve ever received?

The best career advice I ever received was to trust my instincts, fully and without apology.

Strong women in my life taught me that your intuition is not guesswork, it’s lived experience, discernment, and truth speaking at the same time. They reminded me to stand by my vision, even when others don’t see it yet, and to never shrink myself to fit a system that asks me to be less.

Trust your voice, trust your truth, and trust the path your life has already prepared you for.

Q

What advice would you give to young women entering your industry?

My advice to young women entering healthcare is this: never trade your voice for belonging.

Not in school. Not in clinicals. Not in your first job or your tenth.

Ask the questions no one else asks.

Speak the truth everyone else whispers.

Stay curious enough to learn and confident enough to challenge what doesn’t sit right in your spirit.

Healthcare will teach you skills, but life will teach you discernment.

You will meet incredible leaders who lift you, and you will meet others who test your worth. Both will shape you. Let neither define you.

Protect your boundaries early.

Advocate for yourself even when your voice shakes.

And remember that being a woman in this field is not a limitation, it is a strength. We lead with intuition, resilience, emotional intelligence, and a depth of compassion that cannot be taught by textbooks.

Find mentors who see you.

Surround yourself with women who want to see you rise.

And never step into a room trying to be “less” to make others comfortable.

Your presence matters.

Your ideas matter.

Your safety matters.

You matter.

Healthcare will evolve because of women like you, women who lead with courage, integrity, authenticity, and the willingness to be human in places that sometimes forget what humanity looks like.

And if you ever doubt yourself, remember this:

You are not here to simply survive this profession.

You are here to change it.

Q

What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in healthcare today is not just burnout, it’s identity loss. Nurses and healthcare professionals are carrying impossible emotional loads while operating in systems that reward silence, perfectionism, and self-abandonment. The result isn’t just exhaustion. It’s disconnection. It’s moral injury. It’s entire generations questioning their worth, their voice, and their place in this profession.

We’re losing good people not because they can’t do the work, but because they no longer recognize themselves inside the work.

But within that challenge is the greatest opportunity we’ve ever seen, a chance to rebuild the profession from the inside out.

We are at the edge of a cultural shift, one where nurses are no longer willing to shrink to fit systems that were never designed with their humanity in mind.

The opportunity now is to help them:

  • reclaim their voice
  • rebuild their identity
  • learn to set boundaries without guilt
  • find leadership in their lived experience
  • and create careers that honor both their skill and their soul

This is a moment for transformation, not just in how nurses work, but in how they see themselves.

Not just in systems, but in self-worth.

The opportunity is in reminding healthcare professionals that their power doesn’t come from titles, roles, or the hierarchy they sit inside, it comes from their humanity, their truth, and the courage to lead unapologetically.

If we get this right, we won’t just reduce burnout.

We will redefine what it means to be a nurse in this generation and the next.

Q

What values are most important to you in your work and personal life?

The values that guide my work and my life are authenticity, courage, compassion, and truth, not the polished versions, but the lived ones.

Authenticity matters to me because I spent years trying to fit into systems that rewarded silence over honesty. When you lose your career and rebuild from the ground up, you learn quickly that pretending serves no one, not the patients, not the profession, and not your own spirit.

Courage matters because speaking up in healthcare isn’t easy. It means naming what others avoid, standing firm when it would be simpler to shrink, and choosing integrity even when it costs you something.

Compassion matters because I’ve held the hands of mothers, patients, and colleagues. I’ve witnessed the quiet suffering behind the titles and the masks. Compassion is not softness, it is strength with an open heart.

Truth matters because unspoken stories become wounds. Whether I am coaching nurses, writing, or mentoring leaders, my goal is always the same: tell the truth in a way that helps someone else reclaim theirs.

And emotional resilience matters because I’ve lived through loss, reinvention, identity collapse, and the long road back. Resilience isn’t about being unbreakable, it’s about learning how to rise with more clarity, more purpose, and more humanity than before.

These values shape everything I do. How I lead. How I write. How I coach. How I mother. How I show up in the world.

Authenticity keeps me grounded. Courage keeps me honest. Compassion keeps me human. Truth keeps me aligned. Resilience keeps me rising. Those values are not just part of my work, they are the foundation of my life.

Locations

Unapologetically You Collective LLC

Fort Myers, FL 33966

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