Kimberly Nofi

I was an executive in retail for about 32 years, but after the pandemic I was laid off. I quickly got another job in 2 months with another retail corporation, and I was laid off again in 15 months as AI kind of took over and positions at my level were starting to get few and far between. During that time, I had joined a wellness company and I lost 50 pounds and became a bodybuilder, a bikini fit competitor, and I placed 4th nationally. I loved it so much I got my certification and became a coach with Team Built Wellness. While I was being laid off, I was helping my uncle who had dementia, and I started to see how poor the work ethic was in the agencies that were sending caregivers. Most of them would do nothing but scroll on their phone and weren't really engaging with my uncle. I have a pet therapy dog who volunteers in assisted living to visit the seniors, and I started speaking to the director about senior care. She said with all of my entrepreneurial background, why not do something in the field? It started with one client, and now I have blown up on the east end of Long Island, going all the way from the North Shore all the way out to the East End. East End Eldercare frees me up to do my certified personal training and coaching with Team Built Wellness, which is really my passion. I'm more the administrative operational mind behind the business and I have amazing, compassionate girls working with me. I left my husband in 2023, and it was really like, okay Kim, what really does Kim want? What really is your passion? I stepped on a bodybuilding stage for the first time in my life at my age and I placed fourth. Now I'm currently training for my second HIROX race. I'm a survivor of domestic violence from my first husband who passed away, and it's just good to finally be thriving and running my own business and doing what I love to do, which is help people become the best version of themselves, the way I did it.