Kirsten Alumbaugh

She is an accomplished brand strategist, graphic designer, and marketing professional based in Troy, Michigan. She currently serves as Brand and Marketing Lead at Kaiser Enterprise, where she shapes and maintains the brand identity of a 10-company industrial enterprise portfolio, ensuring each company is visually consistent, strategically positioned, and aligned with the larger enterprise brand, with a focus on brand governance, creative direction, visual identity, proposal and presentation design, website development, and marketing collateral across multiple business units. Her earlier career at Kaiser Enterprise includes serving as Communications Specialist, where she managed organic LinkedIn content for 10 company pages—generating over 890,000 impressions, reaching more than 463,000 members, gaining over 8,100 new followers, and driving more than 94,000 clicks over a 365-day period without paid social support—and developed employee spotlights, project features, branded proposals, presentations, signage, photography, and marketing materials to strengthen brand visibility. She is also a freelance Graphic Designer and Artist, creating custom branding, marketing materials, and commissioned artwork for small business and individual clients, and previously served as a Graphic Designer intern at Digital4Good and #ICANHELP, where she designed more than 100 digital graphics focused on mental health and social media awareness, as a Marketing Associate at Keystone Commercial Real Estate, where she increased average LinkedIn impressions from 6,000 to 29,000, doubled click rates through a standardized newsletter format, achieved a 6% engagement rate across platforms, established a LinkedIn Marketing account, self-taught WordPress for SEO and custom website development, and created standardized marketing packages, and as a Certified Trainer at Chipotle Mexican Grill, where she onboarded new employees while attending college full-time. Her career reflects a strong blend of creative design, brand strategy, and data-driven marketing execution across diverse industries.