KJ Blattenbauer

KJ Blattenbauer is a seasoned public relations strategist, Founder of Hearsay PR, and a two-time bestselling author based in Dallas, Texas. With nearly 30 years of experience in public relations, corporate communications, and reputation management, she helps founders, experts, creatives, and industry leaders become more recognizable and easier to recommend. Her approach centers on the belief that visibility alone is not enough; meaningful recognition comes from clear positioning, compelling storytelling, and a reputation that connects a person’s name with a specific area of expertise.

Since founding Hearsay PR in 2012, KJ has advised global brands, emerging founders, celebrities, professional athletes, and executives across consumer, lifestyle, wellness, apparel, and corporate sectors. Her experience includes senior roles at international PR agencies, corporate communications leadership with organizations such as US Bancorp and Dow Chemical, crisis and reputation management, and serving as the first Director of Public Relations at Life Time Fitness, where she built the PR function from the ground up. Through Hearsay PR, she specializes in earned media, strategic public relations, positioning, media readiness, narrative development, and authority-building, with coverage secured in outlets including Forbes, Architectural Digest, TIME, Inc., Fast Company, and Business Insider.

KJ is also the author of Pitchworthy, a strategic guide that positions public relations as a growth system designed to build credibility, demand, and revenue rather than simply generate publicity. She previously authored How to Be a Media Darling, extending her commitment to making PR more accessible and actionable for business leaders. She holds a Bachelor’s degree in Communication and Media Studies from the University of North Dakota and a Master’s degree in Business/Corporate Communications from the University of St. Thomas. Recognized for her leadership and influence, she was named Speaker of the Year by Powerful Women Rising in 2025 and an Influential Women honoree in 2025.