Krissy Feuerhake
Krissy Feuerhake is an accomplished integrated marketing leader with more than 25 years of experience spanning omnichannel marketing, retail media, shopper strategy, experiential marketing, and digital activation. Known for her ability to “blow the lid off KPIs,” she specializes in turning data-driven insights into high-impact brand experiences that connect consumers to products across both digital and in-person touchpoints. Throughout her career, she has worked across diverse industries including CPG, beauty, health and wellness, spirits, food, hospitality, and entertainment, building a reputation for blending creativity with performance-focused marketing strategy.
Her most notable corporate tenure includes her role at Beiersdorf, where she led omnichannel shopper marketing and retail media strategy across major brands such as NIVEA, Eucerin, Aquaphor, and Coppertone. In this role, she managed full-funnel retail media execution, retailer partnerships, and joint business planning with major retail networks, driving significant business outcomes including substantial year-over-year revenue growth and multimillion-dollar incremental sales through optimized targeting and investment strategies. She has also activated major sports and experiential partnerships, including collaborations with NBA and NHL platforms, and has delivered award-winning promotional campaigns recognized across the industry.
Krissy’s academic foundation includes a BA in Speech Communications from University of Rhode Island and a Master’s degree in Elementary Education and Teaching from University of Bridgeport. Beyond her corporate achievements, she is deeply committed to mentoring, education, and community engagement, including volunteer work in wellness and disaster relief organizations. Her professional philosophy centers on creativity, collaboration, and measurable impact—driven by a passion for building meaningful consumer connections and helping brands grow through innovative, omnichannel experiences.
• Walmart Connect Retail Media Certification
• University of Bridgeport - M.Ed.
• THRIVE Cooperative Center for Wellness
• American Red Cross
• South West Florida Horse Rescue, Inc.
What do you attribute your success to?
I attribute my success to finding fulfillment in daily execution—focusing on precision, consistency, and meaningful progress while embracing each day as a new opportunity. I’m driven by collaboration and a passion for bringing ideas to life with purpose. At Beiersdorf, where I started in 2018 as the sole Shopper Marketing Manager overseeing 11 brands across all channels, I partnered with agencies and retail media partners like WMC, Roundel, Kroger, and Albertsons to execute hundreds of programs and led the Walmart Joint Business Plan, growing the business from $6M to $11M (91% YoY) by identifying whitespace opportunities, expanding revenue streams, and strengthening brand performance. My success comes from continuously building cross-functional expertise, adapting across disciplines, and refining my craft through ongoing learning and experience.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stay curious and explore different paths within your career while remaining open to learning from a wide range of people. Don’t be afraid to ask questions—growth comes from understanding, and you are always in a learning phase. Be mindful not to become a constant “yes” person; while collaboration is important, setting boundaries is essential to avoid burnout and protect your time and energy. Prioritize work-life balance early, and make space for yourself so you can sustain long-term success. Invest in continuous learning through reading, industry resources, LinkedIn, and professional groups, and take time to identify your strengths so you can define your specialty and what sets you apart.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge and opportunity in my field right now is the rapid evolution of AI and what it means for the future of marketing roles and capabilities. While there is understandable concern about AI replacing jobs, I actively use AI in my daily work and see it more as a tool that is reshaping how we work rather than eliminating the need for human insight. The larger question is how performance marketing, content creation, and broader marketing functions will continue to evolve alongside these technologies. At the same time, I’m thinking about how to best align my strengths—particularly in storytelling, experiential marketing, and building human connections—with where the industry is headed. I see real opportunity in leaning into more experiential and people-driven work, and in continuing to refine how I package my expertise as the landscape continues to shift.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are leading with purpose, helping others experience and enjoy quality products, and committing to continuous learning. I value staying curious, asking thoughtful questions, and remaining open to growth in every stage of my career. Just as importantly, I prioritize maintaining a healthy work–life balance, recognizing that long-term success and well-being come from sustaining both personal fulfillment and professional excellence.
Locations
Career Transition
Punta Gorda, FL 33982