Kristal Alston, MBA
Kristal Alston, MBA, is a dynamic marketing and communications professional known for driving engagement through strategic event marketing and data-informed storytelling. With over eight years of experience, she has built a strong reputation for designing and executing impactful internal and external communications initiatives that align with organizational goals. Her expertise spans event marketing strategy, content development, and cross-functional collaboration, enabling her to translate complex ideas into clear, actionable messaging that resonates with diverse audiences.
In her current role at JPMorgan Chase, Kristal leads large-scale digital and in-person events for a community of more than 20,000 engineers. She leverages performance dashboards and analytics to deliver executive-ready insights, helping stakeholders make informed decisions about product adoption and engagement. By crafting targeted campaigns and simplifying technical updates, she strengthens alignment across teams while enhancing the overall developer experience. Her ability to blend strategy with execution has consistently resulted in increased participation, improved communication effectiveness, and measurable business impact.
Beyond her corporate accomplishments, Kristal is deeply committed to purpose-driven work and community empowerment. She is passionate about creating meaningful campaigns that not only drive engagement but also foster collaboration and inclusivity. With a background in multimedia journalism and an MBA from Southern New Hampshire University, she brings both creative and analytical perspectives to her work. As she continues to grow in her career, Kristal remains focused on delivering innovative marketing solutions while championing initiatives that inspire connection, knowledge-sharing, and long-term impact.
• Southern New Hampshire University - MBA
• Girls Forever
• Empower to Impact
What do you attribute your success to?
I don't view myself as successful in the traditional sense. I see myself as someone who's living in purpose. For me, it's like, as long as I'm doing what I'm supposed to do, I'm gonna keep moving. I just feel like I'm living in my God-given gifts. To me, that's what success is. But if I had to say who I attribute it to, it's every Black woman, or woman, or person who has given me advice, those who have told me to write the book, those who have given me power, those who have given me quotes, those who have given me experiences. I believe I'm standing on the back of every person who's given me advice, every person who's raised me, every woman who's invested in me. I am that. I'm the epitome, I'm the equivalent of all of these experiences, so that's what I attribute it to. It's not just one person or one thing, it's all of the things I've been, all the things I thought I was, all the things I thought I was not. That's what makes me, I think.
What advice would you give to young women entering your industry?
My advice is to stop waiting to feel ready. Your voice becomes clearer the more you use it. Start wherever you are, and be honest and true to your story, because that is enough.
What values are most important to you in your work and personal life?
Faith is my foundation and the most important value to me. When I'm stressed out, I realize I'm not doing things with God, and I need Him to do this with me so I'm not stressed. My first thing is I go back to my faith foundation, and that's where my emotions kind of balance back out. My faith is important to me. I also believe in prioritizing whatever is most important at the moment rather than trying to balance everything. Whatever has priority at the moment, I handle it. If this week it is my book, that's my main focus. And when things don't work out, I go back to the drawing board and ask, okay, why didn't it work out? What can I do differently the next time? I'm also a big believer in knowledge transfer and knowledge sharing, because that's so important as a community.
Locations
JPMorganChase
Richardson, TX 75081