Kristen Craft

Kristen Craft is a results-oriented marketing leader with more than 15 years of experience spanning SaaS, retail, consumer packaged goods, e-commerce, and technology. She currently serves as Senior Director of Integrated Marketing & GTM Strategy at Ricoh USA, Inc., where she leads B2B campaign development, go-to-market initiatives, and account-based marketing strategies across SaaS, managed services, and industry-specific portfolios. Her expertise combines product marketing, brand strategy, demand generation, content strategy, and digital transformation to create measurable business growth.

Throughout her career, Kristen has held marketing and merchandising leadership roles with organizations including Ricoh USA, Husqvarna Group, The Coca-Cola Company, Hanesbrands Inc., and Lowe's Home Improvement. Her experience includes developing brand positioning and messaging, product commercialization, customer segmentation, retail and e-commerce marketing, integrated campaigns, and revenue-focused marketing systems. She holds an MBA in Marketing from Wake Forest University and a B.S. in Fashion Merchandising & Design from Virginia Tech, complemented by professional certifications in B2B and product marketing.

Beyond her corporate career, Kristen is passionate about leadership, community impact, and helping others reach their potential. She serves as a Board Member of the American Cancer Society and has actively supported fundraising and awareness initiatives for cancer research and patient care. She has also founded On A Quest Marketing, reflecting her entrepreneurial approach and commitment to helping organizations grow through purposeful marketing. Kristen's professional philosophy centers on being hands-on, invested in organizational success, caring for others through servant leadership, and encouraging especially young women to recognize their potential and pursue their ambitions.