Kristen Knouft

Meet a visionary business leader who has mastered the art of transforming B2B markets and elevating marketing from a support function to a powerful growth engine. With an impressive track record of scaling three companies from their nascent stages to market dominance, this strategic innovator has consistently delivered extraordinary results, driving tech-enabled services and SaaS businesses to generate over $1 Billion in ARR.

At the heart of their success story lies Procurian, where they orchestrated a remarkable journey from inception to $150MM ARR. Their strategic genius shone through a comprehensive global rebranding initiative across six countries, achieving the extraordinary feat of positioning Procurian above industry giants IBM and Accenture in their sector. Following Accenture's acquisition of Procurian, they continued their winning streak, helping expand the combined entity from $315MM to an impressive $1B+ in just three years, while successfully implementing Procurian's proven demand generation model across Accenture's $3B Operations division.

Their transformative leadership was further exemplified at WizeHive, where they spearheaded an extraordinary 8X ARR growth, metamorphosing an unknown entity into a market leader, setting the stage for its successful integration with Submittable. As a CMO, they transcend traditional boundaries, going beyond conventional marketing to become a strategic cornerstone of business growth. Their unique approach combines sharp strategic thinking with practical execution, expertly aligning product-market fit, customer targeting, and positioning with comprehensive demand generation, sales strategies, and channel partnerships.

What sets them apart is their distinctive ability to unite leadership teams, foster cross-functional collaboration, and maintain a hands-on approach to program execution and talent development. This rare combination of strategic vision and practical leadership has consistently delivered measurable impact and sustainable growth across organizations ready to embrace marketing as their competitive advantage.