Kristen Pecka

Meet Kristen Harold, a dynamic strategic marketing leader who has spent two decades masterfully orchestrating business growth through innovative strategy, product marketing, and data-driven execution. As a proven problem solver, she has built her reputation by transforming challenges into opportunities – whether revitalizing underperforming teams, spearheading new initiatives, or crafting strategies that deliver measurable, sustainable success.

At IMPACT, Kristen demonstrated her strategic prowess by leading the transformation of IMPACT+, a proprietary SaaS learning platform. Through her laser-focused approach to enhancing user experience, refining product strategy, and aligning content with member needs, she achieved an impressive 91% growth in subscription revenue within just one year. Her expertise further shone through when she was selected to develop IMPOWER, a SaaS spin-off, where she orchestrated a comprehensive business case, go-to-market strategy, and investor materials that positioned the platform for success in a specialized market niche.

In her current role as Vice President of Marketing, Kristen continues to demonstrate her exceptional ability to drive revenue through strategic leadership. Her implementation of a thought-leadership-driven approach has yielded remarkable results – a stunning 181% increase in sales-qualified leads and a 60% boost in new sales revenue in just one quarter. She excels at creating synergy between marketing, product, and sales teams, developing strategies that serve both customer needs and business objectives.

Kristen thrives in environments focused on growth, where she can empower teams to reach their full potential, bridge the gap between strategy and execution, and tackle complex challenges that drive business success. Her expertise in marketing, product, and membership strategy leadership makes her an invaluable asset for organizations seeking transformative growth.

For strategic marketing leadership discussions, Kristen can be reached at kristen.harold@gmail.com.