Kristi Annes, VP, Marketing Strategy on Influential Women

Influential Woman · Healthcare

Kristi Annes

VP, Marketing Strategy, IMO Health

Chicago, IL

Certifications · Degrees · Memberships

Degree Bachelor's Degree in Marketing

Her Story

About Kristi

I've been in healthcare for 18 years, and I currently run a marketing team at IMO Health, a health IT company. My team consists of 4 direct reports, and our entire department is 16 people. I have my bachelor's degree in marketing and have worked on both the agency side and the client side throughout my entire career. My professional journey has taken me through several notable organizations, including the American Hospital Association and Merge Healthcare, an imaging and radiology company that was acquired by IBM Watson Health, where I ran a performance marketing team. When my boss was recruited to be the chief marketing officer at IMO Health, he brought me with him to build and run the team of marketers that we have today. I come to work every day wanting to show up as my best self, being genuine and authentic to who I am. I believe that showing up in that way helps others do the same and gives them permission to be their authentic selves. I've built a team culture that is supportive and allows people to express themselves, their creativity, and their ideas. I try to have empathy with my team for the fact that they're all people with feelings, needs, and problems outside of work, just like I do. Humanizing that with them allows them to come to work knowing it's a place for them to be themselves and work through the challenges they have in any aspect of their life, with the support to do their best work. As a full-time working mom with two kids, I balance my career with being present as a parent, which is probably one of my most notable achievements - finding that balance when you don't always feel like you're doing any one thing successfully.

Her Interview

Ten minutes with Kristi

01What do you attribute your success to?

I think I have a really strong work ethic. I come to work, and I do my job, and I want to show up every day as my best self, being genuine and authentic to who I am. Showing up in that way helps others show up in the same way and gives them permission to be their authentic selves. I think that we get the best work out of people when we allow them to express themselves, their creativity, their ideas and suggestions in a place that is supportive of that kind of culture. That's the kind of team that I've built. I try to have empathy with my team for the fact that, like, at the end of the day, they're all people, and they have feelings and needs and problems out of work just like I do. Humanizing that with them allows them to come to work and know that it's a place for them to be themselves, and to work through the challenges that they have in any aspect of their life, and then know that they have the support to do their work and show up as their best selves so they can do the best work that they possibly can.

02What’s the best career advice you’ve ever received?

I think that it's everything is negotiable. One of the things that I think women fail to recognize is their ability to ask for what they want, because the worst thing that can happen is that somebody will say no. That comes in terms of asking for time off, or asking for a promotion, or a raise, or negotiating your salary when you're doing a new job. People look at these things as fixed items in an Excel sheet or in other people's minds, and it's really important to remember that most of the time, anything can be negotiated, to where compromise can be found, and both parties walk away mutually happy with the result. It takes time in your career to kind of learn that, and I think that was good advice that I got early on that helped me navigate some really tricky situations throughout my career.

03What advice would you give to young women entering your industry?

Be bold. Show up, be bold, share your ideas, don't be the person sitting in the corner of the room, not suggesting an idea that you have, or questioning something that doesn't make sense. Raise your hand and ask the question. Share the idea, because you never know what kind of trajectory it'll take you on.

04What are the biggest challenges or opportunities in your field right now?

I think there's a lot of opportunity in healthcare right now. It is, of course, extremely critical to us as people. We use healthcare every day, our family members use healthcare, and I think we could all agree, probably unanimously, that there's a lot that is out there to improve in the healthcare system in the U.S. right now. It's gonna take the ideas of people like us working in companies that are created to drive meaningful change to help make the system better so that we can care for our loved ones and our communities, to a greater degree. In healthcare, there's so much room for improvement, the sky's the limit.

05What values are most important to you in your work and personal life?

I think honesty is really important to me. I'm a very direct person, and I think that being clear about what you want, or what your expectations are, or whatever it may be, being forthcoming about those things helps you get to execution and results a lot faster than dancing around a subject that may be awkward or uncomfortable to discuss, or that you think might make others uncomfortable to discuss. I think it's helpful to just get those things, to address those things head-on, so that we can just make the best next decision to move forward.

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