Kristiana Corona, PCC, CEO and Founder on Influential Women
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Influential Woman · Executive Coaching and Leadership Development

Kristiana Corona, PCC

CEO and Founder, Worthy to Lead

Austin, TX 78731

Certifications · Degrees · Memberships

Degree The University of Texas at Dallas Degree St. Olaf College Cert Executive/Professional Coaching Certification Cert Professional Certified Coach Cert Associate Certified Coach Cert ICF Member Badge Cert Certified SAFe 5 Agilist Member Texas Coaches Coalition (Board Member) Member International Coaching Federation Member Mentor / Mentee Member Archimedes

In Conversation

Kristiana Corona for Wisdom Worth Sharing

Read the transcript Interview

Kristiana Corona, PCC: Speaker: Kristiana Corona, CEO & Founder, Worthy to LeadWhat advice would you share with women about protecting their mental wellbeing while navigating the pressures of life, work, & success?Kristiana Corona: Hi, I'm Kristiana Corona, and I want to just take a moment to talk to you about my journey with mental well-being when it comes to work and caretaking. So, like many of you, you probably have many different domains that require your attention. For me, I have 3 kids. I have a spouse that has a chronic illness, and I also take care of my parents. And through that process of also being a full-time employee and now an entrepreneur, there are always conflicts when it comes to where my energy and my time goes. And for many years, I believe that I had to really serve others and say yes to all of the things that needed to be done before putting my needs on the table. And of course, where did that lead me? Complete burnout. Burnout, exhaustion, feeling like I had nothing left in the tank to give. And what I learned over time is that the act of filling your cup is not selfish. But oftentimes we don't even know what is draining energy from our cup and what is actually filling it. So, sitting down to take the time to really understand what are the things that bring us joy? What are the things that help us feel rested? What are the things that unintentionally are pulling energy away from the things that matter? And sitting down and doing that reflection and that exercise can be really powerful because you'll look at your week and you'll say, oh wow, my energy is actually draining away based on things that I am doing to myself, such as, not using my work blocks appropriately for deep work, or letting myself get booked back to back to back in 30 minute meetings all week with no breaks. These are things that I can control. And so, really understanding where your energy is going and intentionally putting time on the calendar for yourself. Whether that be, hey, I need to go for a walk during lunch to recharge and get away from that screen and refresh, or maybe it is taking off early on a Friday and going and investing in yourself and doing something for yourself. Or maybe it's claiming your mornings and saying, I'm just gonna put a calendar block on my mornings that say, getting stuff done or strategy meeting or whatever you need to say, so that people don't block over that precious time, which is maybe your high energy time for getting things done. So, my advice to you is, first of all, you can't pour from an empty cup. So think about the things that fill you and plan them into your week, and it is not a selfish act to do. In fact, It is a necessity, to do this because otherwise you can't show up as the best employee, you can't show up as the best partner or mother, or even daughter and friend. And so, these are really, really critical things that you need to pay attention to because over time they accumulate and they either lead you towards thriving and balance or they lead you towards drain and burnout. So, this is a subject I'm really passionate about and I hope that you will take a moment today and go in and study your own energy and where it's going, and then intentionally block some time for yourself and the way that you enjoy working most in the next week. Good luck.

Full transcript available

Her Story

About Kristiana

Kristiana Corona is an executive coach, leadership strategist, and the CEO and founder of Worthy to Lead, a human-centered coaching and consulting practice based in the Austin, Texas area. As an ICF-certified Professional Certified Coach (PCC), she partners with leaders and teams navigating complexity, helping them build confidence, improve decision-making, and lead with greater clarity in rapidly changing environments. Her work is grounded in the belief that leadership is not an innate talent, but a skill that can be developed through coaching, self-awareness, and building intentional human-centered practices.


Before launching Worthy to Lead, Kristiana spent more than two decades in design, technology, and operations leadership within Fortune 500 companies, including Amazon, Target, USAA, and C.H. Robinson. She led large-scale digital transformation efforts and built high-performing teams across both startup and enterprise environments. Her transition into executive coaching reflects a shift from directing outcomes to developing people—empowering leaders to think independently, act strategically, and create cultures of ownership and innovation within their organizations. Kristiana’s approach blends psychology, neuroscience, and real-world leadership experience to create lasting behavioral change. Through one-on-one coaching, workshops, and her Core Leadership Lab membership, she equips leaders with the tools to navigate uncertainty, reduce burnout, and foster resilient, engaged teams.


Beyond her client work, she is an active thought leader, host of the Worthy to Lead podcast, and board member of the Texas Coaches Coalition, committed to advancing the field of coaching and redefining what human-centered leadership looks like in the modern workplace.

Her Interview

Ten minutes with Kristiana

01What do you attribute your success to?

I’ve always chosen challenging problems to solve, and I’ve stayed when things got difficult long after others chose to walk away. I like to dream up ambitious ideas and then reverse engineer them into something real, drawing on creativity, determination, and the power of a deeply committed team. But what truly changed the trajectory for me was finding executive coaching. It shifted how I see myself as a leader, the quality of decisions that I make, the depth with which I listen to others, and the way I lead. Over time, I’ve learned how to see patterns that others miss and create clarity in moments that feel overwhelming. I help leaders create better outcomes and the internal steadiness to lead through complexity without losing themselves in the process.

02What’s the best career advice you’ve ever received?

Say "yes" before you're ready. You'll never feel 100% prepared for a new challenge or opportunity, but you'll learn to trust that you can figure it out along the way. I love the analogy that Brendon Burchard likes to share about how many of us are A players playing on a B field. We can get too comfortable and complacent playing on a field that doesn't truly challenge us. When we finally decide to step up and play on the A field, it will feel uncomfortable, foreign and scary. But that should signal to us that we are about to do something important and meaningful. The feelings of discomfort aren't a sign to stop, they're a sign that we're finally operating right where we need to be for growth to happen.


Early in my career I got the opportunity to take on a leadership role that I was completely unqualified for. I had never had any leadership training, had never managed anyone before and I made every mistake in the book. But the belief my leader had in my capability gave me courage to stretch way beyond my comfort zone to lead and grow teams, present regularly in front of the C-Suite, build out global divisions and make important decisions on behalf of the business. Those early learnings helped me to trust myself and take on even bigger challenges in in the future – a pattern that compounded in exponential growth over time.

03What advice would you give to young women entering your industry?

You may be a master of your craft in one area, but you have to be okay becoming a beginner again at something else. When you take on that new skill set, you have to be okay putting your ego on the shelf and saying, "I might start out being terrible at this, but I'm gonna keep working on it because it matters." You create a rhythm of working on it and getting feedback, and getting better through repetition, until you gain the fluency you need, OR until you find someone else to collaborate with who is already excellent. We think we have to be good at everything right away. We forget that there's a "messy middle" to get through first. I was really bad at podcasting when I started a couple years ago, and now that I'm 50 episodes in, it feels a lot easier and more comfortable. The further you get in your career, the harder it is to show up imperfectly because we have such high standards. You have to give yourself grace and go through the awkwardness anyway. Don't be afraid to be a beginner again at the beginning, middle or end of your career. It's okay to start over and reinvent yourself at any time. It's going to really help you grow and realize you're capable learn new things at any age.

04What are the biggest challenges or opportunities in your field right now?

The biggest shift I see right now is that leadership itself is being redesigned in real time. The pace of disruption, driven by AI and constant transformation, is pulling leaders into a level of complexity they were never taught how to navigate. They are burned out, navigating waves of layoffs, and stretched too thin. Many were trained to execute, but are now struggling to find calm in the chaos as they redefine everything about how they work.


What makes this moment so important is the opportunity inside of it. Leaders who build human-centered skills, and who take the time to reconnect to their own judgment, are standing out from the crowd. You can feel the difference in how they operate. There is a steadiness that creates clarity, and that clarity shapes how teams show up and perform without burning out.


This is where coaching changes everything. The leaders who will thrive are the ones reimagining how they lead so they can move through disruptive futures with clarity and confidence, and create the kind of leadership that becomes a foundation for what’s next.

05What values are most important to you in your work and personal life?

I'm at a point in my life where I really value flexibility of time. I am caring for multiple generations (3 school aged kids, spouse with health challenges, and older parents) and also want to have a fulfilling career, but 5 day return to office policies made that increasingly challenging in my corporate role. I reached a point where I was no longer willing to sacrifice one for the other, so I ended up leaving my 23 yr corporate career to go full time into my own business. With Worthy to Lead, I have the flexibility to work from home, set my own hours, and support the same leaders I was working with in the past, but on my own terms. I am focused full time on what I love now: coaching and developing leaders to have the human-centered skills that will make them successful now and into the future. It feels like a full-circle moment being able to do that. I'm thrilled to be able to give back to an amazing community that has poured so much into me over the years, while also showing up fully for my family.


When I'm not working, I love to hike and explore the beautiful hill country near Austin, TX; try fun new foods and take my kids on local adventures; read as many books as I can get my hands on; and travel around the globe. One of my favorite recent experiences was chaperoning my boys' school trip through EF Tours on a 10 day trip to Japan. It was life changing!

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