Kristina Bradley
Kristina Bradley is a seasoned sales and strategic growth leader with extensive experience in SaaS, financial services, and fraud prevention. Currently serving as National Go To Market Executive at GBG Plc, she drives the launch of identity verification and fraud prevention solutions through the GBG Go orchestration platform. Kristina specializes in building strong client relationships, developing tailored go-to-market strategies, and leading teams to deliver measurable results in dynamic, high-stakes environments. Her expertise spans revenue generation, sales coaching, fraud mitigation, and business operations, making her a trusted partner for organizations seeking to navigate the evolving landscape of digital trust and risk management.
Beyond her corporate role, Kristina is a dedicated coach and mentor in personal finance, health, and wellness. She empowers individuals to achieve meaningful goals through personalized guidance, accountability, and education. Her commitment to helping others extends to her volunteer work, including leadership roles with the TransUnion Women of Sales Engagement Committee, fundraising for the Barbara Thompson School of Dance, and tutoring literacy programs for children. Kristina’s passion for mentorship and advocacy underscores her belief in fostering both professional and personal growth in her communities.
Kristina’s professional journey is marked by resilience, strategic thinking, and a dedication to continuous learning. She attributes her success to taking bold opportunities, embracing mentorship, and remaining adaptable in a fast-changing industry. Kristina encourages young professionals, particularly women, to stay open-minded, persevere through challenges, and leverage their unique strengths. Guided by integrity, accountability, and empathy, she continues to drive innovation in her field while empowering others to reach their highest potential.
• FCRA Certificate Program for Data Users
• FCRA Certificate Program for Data Furnishers
• FCRA Certificate Program for Credit Reporting Agencies
• Century College – General Studies
• TransUnion Women of Sales Engagement Committee Co-Chair
• Fundraising Manager – Barbara Thompson School of Dance
• Board Member / Secretary – Friends of JWJ, James Weldon Johnson College Preparatory Middle School
• Reading Literacy Tutor
• Assembler – Friends of Dinsmore
• 1st Grade Tutor – Dinsmore Elementary
• Bold City Church Corporation
What do you attribute your success to?
I attribute my success to taking calculated leaps of faith throughout my career, particularly when I applied for positions I initially thought I wasn’t qualified for. Each opportunity allowed me to grow, learn, and develop the expertise that has shaped my 13-year career in software sales.
What’s the best career advice you’ve ever received?
The best career advice I’ve received emphasizes the importance of mentorship and learning from diverse perspectives. Guidance from experienced professionals helped me navigate the transition from retail management to software sales and achieve leadership roles in high-stakes environments., emphasizing the importance of mentorship and career development through diverse perspectives.
What advice would you give to young women entering your industry?
I would advise young women to remain open-minded and persevere. Challenges will arise, but resilience and adaptability are key to building a successful career in sales and strategic growth.
What are the biggest challenges or opportunities in your field right now?
A major challenge is helping individuals, especially women, understand and manage personal finances while navigating complex technology-driven sales environments. The opportunity lies in empowering clients and colleagues through education, strategic partnerships, and innovative solutions that reduce risk and drive meaningful results.
What values are most important to you in your work and personal life?
Integrity, accountability, and empathy are essential values in both my work and personal life. I strive to create trust with clients, support my teams, and guide individuals toward financial and personal growth while upholding honesty and transparency.
Locations
GBG Plc
Jacksonville, FL 32219