Kristina Martinez
Kristina Martinez is a seasoned event production professional with approximately 15 years of experience spanning dance, hospitality, brand activation, and live events. She currently serves as Associate Producer at Entire Productions Inc., a full-service, award-winning Destination Management Company (DMC) and experiential event agency based in San Francisco. Kristina’s primary areas of expertise include event production, experiential marketing, and end-to-end production management. She brings a creative, people-centered approach to producing events while overseeing logistics, vendor coordination, and full production execution for both corporate and entertainment clients.
Her background encompasses a broad range of roles, from Special Event Manager at Quince & Co. to Program Coordinator at Girls Inc., as well as project management at The NoMad Hotel Los Angeles. Drawing from her earlier career in dance and hospitality, Kristina seamlessly blends creativity with operational rigor, managing complex live experiences, DMC bookings, venue operations, and large-scale experiential activations. Among her notable achievements is leading the 2024 “Modern Artack” vendor showcase at SF MoMA, which featured over 40 vendors contributing immersive culinary and performance experiences, exemplifying her ability to coordinate high-impact, large-scale productions that strengthen partnerships and delight audiences.
Kristina holds a Master of Arts in Dance Education from NYU Steinhardt and a Bachelor of Arts in World Arts and Cultures from UCLA. Her personal passions for dance, creative expression, and hospitality inform her approach to experiential design, storytelling, and production. Committed to uplifting diverse, women-led businesses and fostering collaborative vendor networks, she continues to advance her career in large-scale production while refining processes that support sustainable, high-performing event teams.
• Contract Negotiation Strategist
• Complete Guide To A/V & Event Technology
• Child Nutrition and Cooking
• Event Planning Foundations
• Finance for Non-Financial Managers
• K-12 Certified
• NYU Steinhardt School of Culture, Education, and Human Development - MA, Dance Education
• UCLA - BA, World, Arts, and Cultures
What do you attribute your success to?
Kristina attributes her success to persistence, adaptability, and the ability to translate creative vision into operational execution. Her journey from dance and hospitality into event production required resilience, relationship-building, and a willingness to learn on the job. She also credits her success to showing up consistently, navigating career transitions with openness, and maintaining strong relationships with vendors, partners, and internal teams.
What’s the best career advice you’ve ever received?
While Kristina did not name specific mentors, her career has been shaped by leaders and colleagues across hospitality, brand activation, and event production environments. Working within women-owned companies and creative teams has influenced her leadership style, work ethic, and approach to collaboration, providing models of resilience, innovation, and inclusive leadership.
What advice would you give to young women entering your industry?
Be persistent in pursuing opportunities, but be intentional about pacing: prioritize self-care, recognize the signs of burnout, and know when to step back so you can continue to bring your best work forward.
What are the biggest challenges or opportunities in your field right now?
Kristina identified burnout and sustainability as major challenges within the events and hospitality industries, given the high-pressure, fast-paced nature of production work. Long hours, tight timelines, and emotional labor can take a toll without intentional boundaries and support. At the same time, she sees strong opportunity in the continued evolution of experiential events, creative vendor collaborations, and community-driven showcases. The demand for immersive, meaningful experiences presents opportunities for producers to innovate while building healthier, more sustainable ways of working within the industry.
What values are most important to you in your work and personal life?
Kristina values creativity, collaboration, and balance. She places importance on maintaining healthy boundaries in a fast-paced, high-pressure industry and believes sustainable success requires self-care alongside professional ambition. She also values working in environments that prioritize respect, teamwork, and shared ownership of outcomes, particularly within women-owned and values-driven organizations.