Her Story
About Kristina
Kristina Rosa is an award-winning multimedia producer with 20 years of experience spanning television, radio, podcasting, and digital media. She currently serves as Multimedia Producer for A3, the Association for Advancing Automation, where she has driven a tenfold increase in reach and engagement for the organization's Automated Podcast in just three months, while also launching the new show "The Business of Automation." Her production career reaches far beyond automation, however: over the years she has produced content for outlets including CNET, Entertainment Weekly, People Magazine, and SiriusXM, reaching audiences of more than 36 million listeners and viewers and contributing to Emmy-winning work along the way.
Rosa's path into media began unexpectedly. After starting college elsewhere, she transferred to the Academy of Art University in San Francisco to study communications, ultimately graduating as valedictorian and landing an internship at CNET that launched her career. From there, she moved through roles in Fresno producing local news and lifestyle programming, then returned to Los Angeles, where she spent seven years at SiriusXM launching more than 100 podcasts and helping bring video production to publishing partners accustomed to audio-only content. She later took on executive producer roles at YAP Media, where she helped grow the Young and Profiting podcast into a top-100 global show and booked high-profile guests, before joining A3 in her current position.
Beyond her production work, Rosa is an active member of the Association for Advancing Automation and Latinas in Tech, and she channels much of her personal energy into animal welfare, including rescue work, fostering, and partnerships with organizations like the SPCA. A classically trained opera singer and mother, she balances her demanding career with family life, describing her drive as rooted in faith, resilience, and a refusal to see setbacks as anything other than the start of a new chapter.
Her Interview
Ten minutes with Kristina
01What do you attribute your success to?
I credit my success to the unwavering support of my family, who always believed in where I was headed, and to my faith, which has carried me through moments of real doubt. There have been times I questioned whether this career was truly meant for me, but I've held onto the belief that failure isn't the end—it's simply the start of a new chapter. That mindset has fueled my drive to keep growing, keep learning, and keep pursuing my passion for producing.
02What’s the best career advice you’ve ever received?
The best advice I've received is the importance of networking. One of my mentors always reminded me that you never know who might be the person to help you next, so it's worth staying genuinely connected to people—not to use them, but because you truly care about them. I've carried that philosophy with me throughout my career, maintaining relationships with the people who matter to me rather than letting them fade.
03What advice would you give to young women entering your industry?
My advice is simple: don't give up, and don't lose sight of why you started. If you truly love what you're doing, keep pushing forward and keep seeking out opportunities. Build genuine connections and networks, especially if you're coming from a background without built-in industry ties, because it makes a real difference. Take feedback as part of the learning process rather than taking it personally, and understand that growth often means being willing to pivot when necessary. It's also important to remember that a title doesn't define your success—you can do meaningful, high-level work at any title as long as you're doing what you love.
04What values are most important to you in your work and personal life?
Balance and passion matter deeply to me. I make it a priority to carve out time for my daughter, my dog, and my husband, alongside the causes I care about, like animal rescue. I'm also a classically trained opera singer, and I'm a strong advocate for people getting involved in music and the arts, even though I haven't yet found a local outlet to pursue it myself.
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