Kristine Smith, Executive Director on Influential Women

Influential Woman · Affordable Housing

Kristine Smith

Executive Director, St. Croix Valley Habitat For Humanity

Hudson, WI

27Years experience

Certifications · Degrees · Memberships

Degree Bachelor of Arts in Mass Communications Degree St. Cloud State University Degree Minnesota Degree Master's coursework in Journalism with specialty in Media Ethics Degree University of Minnesota Twin Cities (coursework completed Degree Thesis not completed)

Her Story

About Kristine

I have been the Executive Director at St. Croix Valley Habitat for Humanity for 7 years, and I've been in the nonprofit world for 25 years total. We are a small nonprofit affiliate of Habitat for Humanity International serving western Wisconsin, Pierce and St. Croix counties, and our focus is helping people with safe, affordable housing. A typical day for me can be anything from finance to marketing to development, resource development, construction oversight - as a small staff, I kind of have a hand in what happens here. My overall part of this role is to guide the organization to success, making sure that we're financially sound, that we are out in the marketplace and people are aware of what we're doing, and that we're bringing in new revenue streams and new volunteers, really continuing to grow more opportunities for people to have housing. Before Habitat, I spent about 10 years running my own business as a consultant with a media marketing company called Yellowfinch Communications, where most of my clients were nonprofits. I came to Habitat initially as a consultant for about a month, and then they hired me as the full-time executive director. Prior to that, I was brought on to Twin Cities Marathon to be their first media director, working in media and marketing as well as corporate sponsorship to lift that marathon to become one of the top 10 in the nation.

Her Interview

Ten minutes with Kristine

01What advice would you give to young women entering your industry?

I would say that it's interesting because the nonprofit space is heavily female because we are able to multitask, manage many things at one time, and bring empathy to the table. But the advice I would give is to make sure that you're sitting at the table, and that you don't have to ask for that space. You bring your intelligence and your work ethic and your vision, and you need to believe in that, and that's why you're sitting at that table. I think sometimes people look at you like, how could that work, or that doesn't make sense? And don't back down, you know, stay with that, and stay at the table, and demand that space and make people hear you. If what you're thinking is valid, you are in that space doing that work, you have the knowledge to be heard. I think sometimes as leaders, we sometimes take a seat in the back, and we don't need to do that. It's not about female or male or anything else, you're there in the room for a reason, you deserve the space at the table, and I think that's important. Sometimes people forget that. You should be there just like everybody else.

02What are the biggest challenges or opportunities in your field right now?

I am very interested in advocacy and interested in bringing further attention to the need for housing at the legislative level, so continuing to grow my interest in that side, for sure. One of my most notable achievements has been the Starter Home Project, a project that I worked with and collaborated with various companies and interest groups to put together a new model for housing, affordable housing, that kind of disrupts the traditional appraisal process of us selling a house at fair market value. We created a model that allows you to purchase a house at cost versus fair market value, and equity then is built into a deed restriction that goes along with that house. I think just coming up with that model and actually seeing it all the way through has been very rewarding. It addresses different ways to do something that people typically just have always done one way for, you know, rather than really looking at how else could we do this, how could we solve this puzzle.

03What values are most important to you in your work and personal life?

I start with humor - it just changes the dynamic for people if there's a challenge, and if you come at it from a different angle, there's a lot more room to agree. I think in a world that is so stressed, we are all human, and if we can each come to the table and give each other the opportunity to be heard and to lighten things a little bit, there's somewhere in the middle you'll find that resolution. In the nonprofit, especially in nonprofits, we're oftentimes working with vulnerable populations, and every person in the space of where we serve has a different need. It's unique to them. They deserve to be heard. Sometimes it can feel very heavy, you know, as a leader serving populations, but taking a deep breath and just listening and letting that person or that group be heard, and then coming back at it without such a fast reaction - that's why I say lead with humor. You can really reset the tone.

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