Kristyn Edwards, M.P.S.
Kristyn Edwards, M.P.S. is an accomplished retail marketing and merchandising professional with a decade-long track record of driving sales growth, strengthening company culture, and elevating brand presence across multiple sectors. A graduate of LIM College with a Master’s in Fashion Marketing, Kristyn has cultivated a robust career that bridges retail operations, wholesale management, and digital marketing. Her expertise spans fashion, home, and gift markets—where she has consistently demonstrated her ability to build strong client relationships, lead high-performing teams, and execute creative strategies that deliver measurable results.
Currently serving as an Account Executive at CosmoProf Beauty, Kristyn represents top-tier beauty brands with a focus on client engagement, event execution, and market expansion. Her diverse career also includes key roles at Red Bull, Ivystone Group, Giftcraft, and Diverse Marketing, where she honed her skills in territory management, strategic planning, and business development. Her work is characterized by a passion for innovation and a deep understanding of evolving consumer trends within both physical and digital retail spaces.
Beyond her professional achievements, Kristyn is deeply committed to fostering collaboration, creativity, and growth in every environment she enters. With a background in brand strategy, eCommerce retention, and retail ideation, she continues to empower brands and clients to reach new heights. Known for her adaptability, communication skills, and client-focused mindset, Kristyn embodies the modern retail leader—one who blends analytical precision with creative insight to inspire meaningful results.
• LIM College - MPS
• International Deans List Society
• Tau Sigma National Honors Society
• Alice Magazine
What do you attribute your success to?
I attribute my success to my ambition. I’ve always been driven to set clear goals and pursue them with focus and determination. That ambition keeps me pushing forward, continuously learning, and striving to reach the next level in everything I do.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to always be passionate, curious, and agile. Passion keeps me motivated, curiosity drives me to keep learning and growing, and agility allows me to adapt to change and seize new opportunities with confidence.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to be agile, stay curious, and maintain a great attitude. Agility will help you adapt to change, curiosity will keep you learning and growing, and a positive attitude will open doors and help you build meaningful connections along the way.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the industry right now is the increasing number of franchise locations closing. While this presents difficulties for stability and growth, it also creates opportunities for innovation, restructuring, and exploring new business models that better align with today’s market demands and consumer behaviors.
What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are taking care of my customers, maintaining alignment, and fostering strong customer relationships. I take pride in ensuring that every customer feels valued and supported, staying aligned with company goals while building lasting connections based on trust and respect.