Her Story
About Krystal
Krystal Cano serves as Family Service Sales Manager in the funeral home and cemetery industry, a role she has held for approximately four and a half years. She leads a team of eight sales professionals, mentors her staff daily, and works directly with families during pre-need and at-need situations. After spending years in corporate America handling billing, operations, and leadership roles at law firms, Krystal transitioned to her current field following her father's passing in 2022, seeking more meaningful work that serves her community. She earned a business administration degree from ASU while working full time, holds an Arizona State life insurance license, and has completed project manager certificates. Krystal is also a member of MUHER, Inc., a Hispanic women's organization based in Phoenix. She attributes her success to remaining truthful to herself, building a versatile set of skills, and avoiding unfulfilling roles simply to maintain a lifestyle, allowing her to make decisions that best serve herself and her family.
Her Interview
Ten minutes with Krystal
01What do you attribute your success to?
I attribute my success to being truthful to myself, checking in with myself to ensure the role is a right fit, putting tools in my toolbox to have choices and not be stuck in unfulfilling high-paying jobs just to maintain a lifestyle, and living by the rule of not wanting to be stuck so I can make decisions at the right time for me and my family.
02What’s the best career advice you’ve ever received?
I've learned from impactful leaders throughout my career, both good and bad. From the bad ones by not doing the things I saw them do, and from the good ones by trying to mirror some of those traits. More so, trying to be a leader instead of just a manager.
03What advice would you give to young women entering your industry?
Be patient, give yourself a little bit of grace because most women don't give themselves grace at all. Just showing up in this industry every day is a huge accomplishment. Have some boundaries around the work and with family, and continue to stay consistent. Consistency is a huge thing.
04What are the biggest challenges or opportunities in your field right now?
Challenges include everything changing, people's views shifting from traditional burial to cremations, and having the younger generation be aware or informed of their options and costs. There's a huge opportunity because the millennial generation doesn't want to talk about death or planning for it, unlike previous generations who planned early.
05What values are most important to you in your work and personal life?
To follow through on what you say you're going to do because your word holds a lot of weight. To be consistent in order to be successful since it doesn't happen overnight and consistency goes a long way. Being truthful to yourself.
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