Her Story
About Krystal
Krystal Whitelaw serves as the CEO and founder of Crystal Whitelaw Consulting, based in Moorpark, California. Her expertise lies in healthcare operations and revenue cycle management, particularly in non-medical caregiver technology and remote patient monitoring utilizing AI. She earned her degree in business management, marketing, and related services from Cal Lutheran University in Thousand Oaks and studied international business behavior there as well. Whitelaw is a certified executive home care professional through CASHA, the California Association for Services at Home, and has successfully navigated multiple Joint Commission surveys. She is also a member of Toastmasters. With more than a decade of experience in the geriatric care field, specifically home health and hospice, she draws inspiration from her mother's advocacy for holistic healthcare and patient rights. Whitelaw attributes her professional success to her mother's perseverance and the guidance of mentors, emphasizing values such as integrity, honesty, work ethic, advocacy, constant growth, an open mindset, patience, grace, and compassion. Outside of her professional endeavors, she manages her son's travel ball team, volunteers in children's classrooms, and advocates for protecting children from sextortion, the elderly from abuse, and Special Forces operators with traumatic brain injuries.
Her Interview
Ten minutes with Krystal
01What do you attribute your success to?
My success is attributed to my mom and her story. I was coming from nothing, and watching her continue, and fight, and push through, and come out on the other end. It's incredible and inspiring. I also credit mentors, my schooling, and my mom who taught me not to be afraid to ask questions, think outside the box, and trust my voice.
02What’s the best career advice you’ve ever received?
Don't be afraid to ask for help. Don't be afraid to ask. I think in a lot of ways, people are robbing themselves of opportunity to move forward because they're too scared to ask for help, and too scared to ask for clarity, or ideas, and collaboration.
03What advice would you give to young women entering your industry?
In the consulting space, you need to be educated, have personal skills, network and make relationships with people who are on the same path. Creating healthy habits for yourself is really important so you don't get lost in the work. Make sure you have appropriate boundaries, especially as a woman in this male-dominated field. Make sure you're educated, have people skills, know how to command your presence in a room, draft professional emails, continue to learn, ask if you don't know, have a can-do attitude, put your pride aside, learn time management skills, and find mentors that encourage you to get to the next level and find your community.
04What are the biggest challenges or opportunities in your field right now?
There's a lot of noise everywhere and a lot of distrust everywhere. Trying to enter people's homes is difficult. Navigating the healthcare system which is broken in so many ways is challenging. From a young age we weren't encouraged or taught enough on how to utilize nutrition to help fuel and heal our bodies organically. The system is compartmentalized with different providers using different software systems causing confusion. There are a lot of players, big tech and big money people coming in trying to make money which adds more pieces to the puzzle that doesn't necessarily help the overall population.
05What values are most important to you in your work and personal life?
Integrity, honesty, work ethic, advocacy, constant growth, an open mindset, patience, grace, and compassion for people in hard seasons. These are all really important to me at the same level. Especially when taking care of patients in vulnerable states, compassion and understanding are key, as my mom always showed.
Join Influential Women and start making an impact. Register now.