Her Story
About Krystle
Krystle Broom owns and operates Financial Sanity, a tax preparation and business services firm based in Little Rock, Arkansas. She entered the tax industry after a frustrating experience with an overpriced and inaccurate tax return, prompting her to master tax law through H&R Block training and IRS courses. Now in her sixth year, she holds credentials as an ERO or ETHIN owner and specializes in assisting business owners, military personnel, retirees, and college students. Broom also holds an Associate's and Bachelor's degree in Health and Science, which provides a backup foundation in the medical field, and she continues her professional development with annual continuing education credits. Prior to launching her business, she worked from home for four years at Accenture. She attributes her success to consistency, faith, building strong habits, and refusing to make excuses, values she pairs with integrity, honesty, and accountability in both her professional and personal life. In addition to her client work, Broom mentors aspiring business owners and volunteers by supporting her son's basketball team and providing back-to-school assistance to local sports moms.
Her Interview
Ten minutes with Krystle
01What do you attribute your success to?
I attribute my success to no excuses and building habits that make you keep showing up as who you are. Consistency and faith are key. You never quit.
02What’s the best career advice you’ve ever received?
Keep learning, stay coachable, stay consistent, and have faith. Those are the main key points that stick with me every day.
03What advice would you give to young women entering your industry?
Put yourself first. Focus on your mindset, your goals, and your whys. Change the trajectory of your mindset. Never stop, never give up. Eliminate anything that's deterring you from being the greater person you're trying to be.
04What are the biggest challenges or opportunities in your field right now?
There's a lot of money to be made in the field. People sometimes feel like the tech industry is saturated, but it's not. Consistency beats every denial.
05What values are most important to you in your work and personal life?
Integrity, honesty, and accountability. Consistency as well. Integrity is the foundation. You gotta be who you are behind closed doors when nobody sees you.
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