Her Story
About Lacey
Lacey Farmer is a Strategic Account Manager at SFI Health. Her journey in health and wellness began at a young age as a personal trainer, aerobics instructor, and physique competitor. Initially drawn to sports medicine, life took a different path when she became a single mother in college. With practicality guiding her choices, Lacey earned her Bachelor of Science degree and began her career as a wellness account manager, designing comprehensive programs for corporations of 50 to 500 employees that integrated fitness, nutrition, meditation, and spiritual wellness. After a decade in corporate wellness, Lacey transitioned to pharmaceutical sales, which provided financial growth but left her seeking more meaningful impact. In 2011, she embraced the nutraceutical industry by joining Metagenics, where she helped launch and later manage a pharmaceutical division focused on natural supplements for traditional doctors. Overseeing a team of 15, she grew the division while navigating the challenges of extensive travel and work-life balance. In August of last year, Lacey joined SFI Health, where she now works closely with influencers, healthcare providers, distributors, and corporations to develop custom supplement formulations. She manages everything from ingredient sourcing and FDA compliance to purity testing and delivery of tailored, pharmaceutical-grade natural products. Lacey’s proudest accomplishments go beyond awards and sales metrics; she takes pride in transforming doctors’ approaches by encouraging natural remedies as first-line interventions, improving patient outcomes and quality of life. A passionate advocate for holistic health, she integrates wellness into her daily life and community engagement. Beyond her professional work, Lacey enjoys traveling, boating, attending concerts, and participating in local cultural initiatives, including fundraising with The Pensacola Belles Mardi Gras showgirl krewe. Her career reflects a commitment to innovation, education, and making a tangible difference in the health and wellness of others.
Her Interview
Ten minutes with Lacey
01What do you attribute your success to?
I attribute my success to my faith in God, the support of my family, and the values they instilled in me, especially the importance of adaptability, continuous growth, and self-education. My dad, a Marine, raised me in a very disciplined and structured environment where I learned that you work for what you earn and never stop improving yourself. Honestly, a lot of the good in my life has also come through overcoming trauma, pushing through challenges I never thought I'd be able to face. Those experiences shaped my resilience and gave me the strength to keep moving forward. All of that has allowed me to step into new spaces, keep learning, and evolve. I've always been ambitious, driven, and independent, that's just who I am at my core.
02What’s the best career advice you’ve ever received?
There are so many pieces of advice that have resonated with me throughout my career. Two of the most important ones for me are:
You are the CEO of your life. Do not expect others to be responsible for your happiness, perseverance and growth.
Release perfectionism. Your failures and mistakes are there to help you grow.
03What advice would you give to young women entering your industry?
Don't listen to all the voices around you and don't be concerned with what everyone else thinks. Take a step back, look inward, and really figure out what drives you, what fuels your passion, what fulfills you as a human being, and what truly brings you joy. It's so easy to get caught up in the opinions of others. People will tell you, 'You'd be great at this,' or 'You have the personality for that.' And maybe you would...maybe you are, but just because you're good at something doesn't mean it's right for you. I've been in situations where I was successful, where I was doing well on paper, but emotionally, it was draining me. And that matters. So listen to yourself. Pay attention to what you want, what you love, and what brings you peace and joy. Choose a path that aligns with those things and don't give up. Life is going to knock you down, more than once. But that's where growth happens. The beauty is in getting back up, learning from it, and continuing to move forward.
04What are the biggest challenges or opportunities in your field right now?
Some of the biggest challenges currently are formulation complexity and bioavailability. Multi ingredient formulas can create stability conflicts, ingredient interactions and manufacturing difficulties. With customs there is a high cost of development for research & development, stability testing, pilot runs and so much more. Ingredients should undergo rigorous testing. SFI Health is proud to offer only the highest quality ingredients.
One of the largest opportunities is the ability to create clinically proven, personalized nutrition...products that only contain very specific ingredients based on the patient needs. Practitioners, clinics, distributors, etc. can really expand their brands by having specific custom products and protocols. It's exciting to create real partnerships that are specific to each customer.
05What values are most important to you in your work and personal life?
Integrity, honesty, loyalty, and just the ability to be genuine. In sales, it's so easy to focus on a sales pitch or a personal goal, when in actuality, if you are genuine, learn about people, and focus on meeting their individual needs, everything else just falls into place. I live my life striving to be a good human, working with integrity, working with honesty and loyalty, and building trust with my clients, and with my friends, and with everyone around me. The most important legacy I want to leave to my son one day are the everyday examples of what honesty, selflessness, trust and integrity look like.
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