Her Story
About Ladasha
From childhood, I was fascinated by numbers and pretended to be a professional businesswoman, even having my dad sign paperwork. Every job I held dealt with numbers, and I always excelled at it. After doing contract work and getting comfortable in my career, life happened - I took care of my parents, got married, and had my son. Then I asked myself, what about LaDasha? I realized the financial tools and systems I'd developed for myself could help so many other women and small business owners who, like me, were juggling family and business while losing track of where their money was going. I started sharing my spreadsheets and coaching on social media, and women began reaching out for help. Now I work with clients to create financial systems that fit their unique lives, helping them gain clarity and feel lighter about their finances. I approach every client with integrity, creating a safe space like doctor-patient confidentiality, because I treat them how I would want to be treated.
Her Interview
Ten minutes with Ladasha
01What do you attribute your success to?
I definitely attribute my success to having a mom that was extremely supportive. My mom was a big numbers person, and that's where I got it from. Her and my dad had been married for over 30 plus years. He was always a man's man who believed in working two jobs, making sure me nor my sister did not want for anything. My mom worked two jobs as well, but when we were youngest, she made sure she stayed in the household until we were older before she went back to work. I definitely contribute my success to both my parents, because they were the first introduction to me, just not sitting on the sidelines to just go out there and get it.
02What advice would you give to young women entering your industry?
I would tell her, don't follow the norm. Follow your own path, and be true to yourself.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenge I'm coming across is women not being more self-aware. With the culture and the times we're living in, people are not so much in tune with themselves. They focus more on what they see on social media, or they compare themselves to others. I come across that a lot, where I have to sit my clients down and let them know that even though the media or anything else has painted this picture that we have to be perfect, you don't have to be perfect. Everybody's finances is totally different. Everybody's journey is different. You cannot hold yourself to somebody else's standards. You can only hold yourself to your standards. A lot of times, once a client realizes they've made mistakes, I remind them it's part of life. As long as you are trying, that's all that matters, and you're never by yourself. There's always somebody that has been through it or worse than you. A lot of times you just have to just stay in gratitude, and it's gonna be okay. We're gonna get out of this thing together, and you're gonna be much stronger at the end.
04What values are most important to you in your work and personal life?
The most important value for me is integrity. Whenever a client comes to me, especially dealing with finances, that can be very touchy. So for me, I come in a position of not judging them, but as somebody to help them. I hold it just like a doctor would with patient confidentiality. I create a space for them to feel comfortable, because we're talking about finances, which is not something you're comfortable with, and I have to keep that in mind. So how I treat them is how I would want somebody to treat me if I was in their position.
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