Lajeune Hollis, Media Sales Professional on Influential Women
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Influential Woman · Media

Lajeune Hollis

Media Sales Professional, WTNH-TV

New Haven, CT 06510

2Articles published
4Awards received

Certifications · Degrees · Memberships

Degree Johnson & Wales University Degree Sacred Heart University Cert Written, Produced and Hosted mini-biographies on gospel artists on a public access TV Cert Written African American book reviews for The Inner City newspaper Cert Co-Hosted an on-air book review on an urban radio station Cert Hosted an African American book club at Barnes & Noble in North Haven, CT Cert Worked as a Community Radio Announcer on WYBC FM Radio Member Shop Black CT

Her Story

About Lajeune

Lajeune Hollis is an accomplished media sales professional with more than 40 years of experience across television, radio, print, digital, and integrated marketing platforms. Currently serving as a Media Sales Professional at WTNH-TV, she specializes in developing strategic advertising partnerships and multi-platform marketing campaigns that help businesses increase visibility, engage audiences, and drive growth. Known for her dynamic relationship-building skills and deep understanding of the evolving media landscape, Lajeune has built a distinguished career by combining creativity, persistence, and client-focused service. Over the course of her career, Lajeune has held leadership and sales roles across some of Connecticut’s most recognized media organizations, including television, radio, and print. Prior to joining WTNH-TV, she served in sales and/or leadership positions with Cox Radio, WEBE 108, WICC 600, Umoja News, and WNHC Radio. Her accomplishments include consistently exceeding sales goals, generating substantial new business revenue, and earning numerous honors, including multiple Grand Slam Awards, Blue 32 digital sales awards, and recognition as a Circle of Excellence winner. Her ability to successfully navigate all the major media platforms gives her a unique and highly valuable perspective in today’s competitive advertising environment. Lajeune earned a Bachelor of Science in Media Studies from Sacred Heart University and an Associate of Science in Business from Johnson & Wales University. In addition to her professional work, she is an active community advocate and volunteer writer for Shop Black CT, where she highlights Black-owned businesses and entrepreneurs throughout Connecticut. She also shares insights and commentary through her blog, “The View from Lajeune" on her site, lajeunehollis.com. Passionate about storytelling, relationship-building, and community engagement, Lajeune continues to make a meaningful impact both within the media industry and throughout the communities she serves.

Her Interview

Ten minutes with Lajeune

01What do you attribute your success to?

I attribute my success to my competitive nature, which comes directly from playing sports throughout my childhood. My mother and father had seven children, and my father spent his career in the Navy out on submarines, so my mother got us all involved in sports to keep us active and busy. Sports absolutely teaches you to be competitive, and you don't even realize it - you're just doing it, and you're just winning or you're not. I played softball, participated in judo and ran track, and that feeling I had when I hit a home run or flipped someone over on their back or won a close race translates to the work world. I like to win, I don't like to lose, and I'm very competitive. That definitely comes from sports. Beyond that, I think it's because I really do get bored easily so I like to try different things. My natural drive and high energy level make it easy for me. Meeting new people on a regular basis, learning new things, making money - all of those things combined. And I like being in control. I felt like with this career, I had a better shot at paying myself (100% commission) as opposed to a company telling me how much money they're going to pay me every year to do my job.

02What’s the best career advice you’ve ever received?

In a nutshell, do what you love, the money will follow. That way you're not just chasing dollars and feeling miserable. You are truly living the dream -- getting paid to do what you love (smile).

03What advice would you give to young women entering your industry?

I would say be open-minded in terms of what you think your job is and/or is not. Soak up as much knowledge as you can in the media industry. It's changing rapidly. I would also absolutely find ways to work with AI, not against it as it's not going anywhere...

04What are the biggest challenges or opportunities in your field right now?

Today, the media field is very fragmented due to the proliferation of streaming channels. Streaming channels have all but killed the cable industry and they are working on the broadcast TV industry as we speak as viewers have so many entertainment choices. And streaming channels are bundling up so a viewer can now get multiple premium channels at a not so premium monthly rate. Also, people are time starved so it's difficult to get appointments to meet with them face to face. Zooming is fine, but there's nothing like meeting with someone in person. Also today if a prospective advertiser needs a video commercial produced, they can go on AI and for a small fee tell it what they want to see in the commercial, upload their own digital images, have it write a script using bullet points they provide, add their own Broll video, and voila, a tv commercial is produced. There are videographers and/or video producers that make their living producing commercials and such so this is a real challenge for them. But the most important challenge which affects all mediums today is what's going on in the economy. As it turns out, there's a war going on so everyday people are suffering because they have to deal with the fact that they now need extra money for buying gas for their car and oil for their home as well as paying for soaring food costs. The bottom line is, they don't have as much discretionary income. The media industry relies on people buying goods and services in the marketplace so if everyday people are holding onto their dollars and not spending, advertisers aren't necessarily going to see the results they need to continue to invest in advertising. In Media Sales we are on the front lines so we notice when spending slows down in certain industries as it directly affects the ability for us to make our budgets.

05What values are most important to you in your work and personal life?

One of the most important values to me is choosing to work with advertising clients and organizations that I believe in. Early on in my career, I had no issues working with anyone who had money to spend. Now I'm more conscious of which businesses and/or organizations I choose to spend my time with. When I'm choosing my clients, I choose the kind of organizations with a mission I can get behind. I work with mental health organizations like BH Care, Chapel Haven, Cornell Scott Hill Health Center and the Parents Transitional Foundation Learning Center because I believe in what they're doing and think they're doing really good things in the community. I'm also glad mental illness is finally coming out of the closet and people are looking at it the way they look at physical health. I also support organizations that help people who are homeless or unhoused, like the Salvation Army of Southern New England, because they help people find homes, food, jobs, clothing, and provide that spiritual foundation people really need when they're going through stuff. Goodwill of Southern New England is another advertiser I like working with because they do good things in the community. I'm also a huge fan of live theater so over the years between working in both Radio or TV sales, I managed to work with as many live theaters as possible (The Shubert Theater, The Ivoryton Playhouse, The Bushnell Theater, Waterbury Palace Theater and the like) because I truly believe in the Arts. Beyond my work, I try to be nice to people and smile at them because you never know what someone's been through or what they're going through. Sometimes my smile will make their day. I donate my time or money to non-profit organizations I believe in and I love to volunteer -- like writing business blogs for Shop Black CT, because it's truly a labor of love and a Win-Win. I get to learn about new businesses and services plus I have a direct impact on these small Black businesses receiving their fair share of exposure.

Her Content Hub

Articles by Lajeune

A vibrant day trip exploring Central Park via electric bike, discovering iconic landmarks like Bethesda Fountain, enjoying soul food at Melba's, and witnessing an unprecedented beach volleyball event.

A powerful personal journey of surviving colon cancer, from diagnosis through recovery, highlighting resilience, faith, and the transformative power of love and support from family and community.

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