Her Story
About Lakeisha
My journey in the beauty industry began at age 13 during a summer babysitting job in Fort Myers, Florida, where I first started providing natural hair services to my younger cousins. What began as a passionate hobby in junior high—styling hair for my classmates and my grandmother’s friends—quickly evolved into a career. Through these experiences, I discovered that helping people embrace their natural beauty and build confidence was more than just a skill; it was my purpose.
After graduating high school a year early in 2009, I briefly pursued my medical career in medical assistant and pharmaceutical before deciding to fully commit to a career in beauty. In 2014, I relocated to Arizona and built a successful mobile natural hair business serving clients throughout the Valley. Through my work, I recognized a growing need for education and resources around healthy hair and skin care, especially in the desert climate.
As my clientele grew, so did my passion for beauty and wellness. This led me to expand into retail, offering hair extensions, beauty products, and wellness solutions that align with my professional recommendations.
Following the loss of my Father and later my grandparents, my perspective shifted. Their journeys inspired me to become much more intentional about wellness, clean beauty and skin products that support healthier lifestyles.
Becoming a mother in 2019 further fueled my vision. I wanted to move beyond being a service provider and become a business owner who could create greater impact. I invested in business education, entrepreneurship, and building scalable solutions for the beauty and wellness industry.
Today, as Founder and CEO of RHOBeauty, I am focused on creating accessible luxury through a curated marketplace of clean, family-friendly beauty and wellness products. Our mission is to connect consumers with trusted brands while building one of the nation’s leading beauty and wellness distribution platforms.
Her Interview
Ten minutes with Lakeisha
01What do you attribute your success to?
My success is rooted in resilience, vision, and a commitment to serving others. I have consistently transformed challenges into opportunities, embraced continuous learning, and remained dedicated to helping people look and feel their best. By combining my passion for beauty, wellness, and entrepreneurship, I have built businesses that create confidence, provide value, and positively impact the communities I serve.”
02What’s the best career advice you’ve ever received?
Don’t just build a clientele—build a legacy. Master your craft, serve people with excellence, continue learning, and create opportunities that extend beyond the service itself. Beauty can open the door, but ownership, education , and purpose are what create lasting success.
03What advice would you give to young women entering your industry?
I could give one piece of advice to someone entering the beauty and wellness industry, it would be this: focus on building relationships before building revenue. Skills may attract clients, but trust, consistency, and professionalism are what keep them coming back.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge isn’t competition—it’s staying relevant while remaining authentic. Consumers want brands they can trust, products that align with their values, and businesses that genuinely care about their well-being. The beauty professionals who continue learning, adapting, and building relationships will be the ones who thrive in the future.”
05What values are most important to you in your work and personal life?
“My core values are faith, family, wellness, service, entrepreneurship, excellence, and community empowerment. I believe in creating businesses that improve lives, building opportunities that extend beyond myself, and leaving a legacy that inspires future generations to live healthier, happier, and more purpose-driven lives.
Join Influential Women and start making an impact. Register now.