Lara Doyne

I have a very good relationship with failure. There are gonna be so many things in life that you cannot control and I feel like failure stacks up all the time whether it's something that you could have done differently or things you had absolutely no say over. And I think if you have a good relationship with failure where you're like this is not the end of it it's just the beginning and this is just requiring me to think differently or try a new approach. I've never had a situation where I've encountered a setback thought about like hey how can I do this differently and it didn't produce something better. And so I think for me it's about not being afraid to pivot or try something new even when it feels like you're failing or things are out of your control and just trusting that things will work out better than they're supposed to.

Marketing is so interesting because it's a function that kind of intersects across all different industries. You have to not be afraid to give your opinion you have to not be afraid to like lead with the things that make you you. I think every industry will have its own challenges for marketers and particularly for women you know some industries are harder to break into than others and harder to fully like feel like you can be your authentic self in. And I think it's really important that no matter the industry that you're in you continue to like commit to yourself as showing up as authentically as you and not being afraid to let parameters box you in regardless of the work that you're doing.

AI has become such a hot topic and trying to figure out ways to integrate AI without losing the human element of marketing has become a really issue to try to tackle. It's like how can we create efficiencies but not lose the human touch that makes marketing what it is? The age-old challenge for many marketers is how do you show the value of marketing and how do you show that what you're doing is working both in terms of some of the intangible things like increasing brand awareness but then also the tangible things like generating pipeline and revenue for an organization. On the opportunity side events are coming up more often because so many digital channels in marketing are becoming oversaturated and people are starting to crave a little bit more human connection especially in B2B marketing.

I am a very human-first person so my biggest value values are around like really seeing people for who they are and treating them with respect listening and really making sure that regardless of the work that you're doing people feel seen and valued. I think there's so much that happens in corporate America. You spend like 80% of your day working. I am very people-first. I think that's probably my biggest value. It's very rare that people will like leave a conversation with me without me learning something new about them unrelated to work. So I think that's probably my biggest value is yeah making people just feel seen and accepted for who they are and I think the work comes second to that and that's something that I hold true both in my professional and my personal life.