Lara Gideon, Creative Director | Brand Content Strategy & Management on Influential Women

Influential Woman · Social Media

Lara Gideon

Creative Director | Brand Content Strategy & Management, Self-employed

Austin, TX

Certifications · Degrees · Memberships

Degree University of Texas at Austin Degree Rhetoric and Writing Degree Minor in Entrepreneurship Degree Graduated 2020

Her Story

About Lara

Lara Gideon is a Creative Director and Social Media Strategist based in Austin, Texas. She runs her own LLC, working one-on-one with clients on social media strategy, creative direction, and UGC Meta Ads. After co-founding and scaling a previous company to 30 people, she left due to burnout and now focuses on solo work with approximately five clients. Lara graduated from the University of Texas at Austin in 2020 with a degree in Rhetoric and Writing and a minor in Entrepreneurship. She attributes her success to resilience instilled by her parents and values thoughtfulness and compassion in her professional relationships. Currently, she is seeking a social media director role at a company while continuing her independent practice.

Her Interview

Ten minutes with Lara

01What do you attribute your success to?

I think that your parents instill good characteristics in you that then you're able to take throughout your life, so I would say the characteristic of resilience, like, even when things were messy, hard, annoying, frustrating, like, you just keep going, and even if something feels like it's not working, you just try again in a different way, and then things do shift, they do get better, you do make a breakthrough, so I think it's just not giving up in the face of frustration, annoyance, defeat, and to believe that it's gonna get better, or something is gonna change.

02What advice would you give to young women entering your industry?

Whatever she feels inspired by, whatever she feels excited to share, like, whatever gives her, like, full-body chills, or when she gets those inspiration hits to act on that and put that out, and don't worry about the metrics or the outcome. And as long as you have good, pure intentions is what you're putting out, good will be brought back to you, even if it's not immediately metrics, but anything that you continue pursuing with a good intention is going to have a great payoff. And to just, yeah, keep moving forward with that.

03What are the biggest challenges or opportunities in your field right now?

I would say the greatest challenge is probably... it's not so much social media itself, it's the mental blockages that I feel like I work through with my clients... struggles with fear of being seen, or perfectionism... the mental piece, I would say, is the biggest issue for social media with people, because most people could make it if they just let go of perfectionism and just throw everything out there and figure it out, like, let it be messy.

04What values are most important to you in your work and personal life?

The values that are most important to me in my personal and professional life is thoughtfulness and compassion... when I'm working with a client... having thoughtfulness and empathy around what they're saying, like, really being present with someone, and never rushing someone through their experience... thoughtfulness and compassion is extremely important in my relationships, professionally and personally.

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