Influential Woman · Branding, Marketing, and Design
LaTanya Orr
Founder/ CEO, The FoundHERS Suite
Chicago, IL 60643
Her Story
About LaTanya
LaTanya Orr is an award-winning brand strategist, entrepreneurship ecosystem builder, author, speaker, and certified life coach with more than 30 years of experience in marketing, communications, brand management, and entrepreneurial development. Throughout her career, she has led creative and strategic branding initiatives for corporate, academic, civic, faith-based, and nonprofit organizations across the United States and internationally, helping leaders and organizations clarify their message, strengthen their visibility, and accelerate growth.
A native of Chicago’s South Side, LaTanya holds a Bachelor of Arts in Organizational and Social Psychology from the University of Michigan and a Master of Business Administration in Entrepreneurial Management from Davenport University. She combines deep insight into human behavior with business strategy and creative vision to help individuals, organizations, and communities move from possibility to impact.
LaTanya is the author of Strike A Pose: 7 Red Carpet Strategies Every Entrepreneurial Woman Must Have to Position Her Brand with Style and on Purpose and FoundHER: Finding Me – How a Shift in Focus Reveals Your Extraordinary. She also served as curator, producer, and contributing author of A Widow’s Resilience: Wisdom Keys for Moving Forward in Life and Love After Death Do Us Part, a collaborative project sharing stories of healing, hope, and resilience.
For more than two decades, LaTanya led Selah Branding & Design, LLC, an award-winning strategic branding and marketing consultancy known for helping entrepreneurs, nonprofits, ministries, and mission-driven organizations develop compelling brands and communications strategies. Her work has earned multiple honors, including national recognition from Graphic Design USA, the National Philanthropy Day design competition, and the Stiletto Woman Business Awards.
Today, LaTanya serves as Founder and CEO of The FoundHERS Suite and BridgeWRX. Through The FoundHERS Suite, she created a pioneering business hub and entrepreneurial collaborative designed to support women business owners through workspace, programming, strategic partnerships, and community. Through BridgeWRX, she helps women entrepreneurs strengthen business foundations, increase revenue, and navigate growth through strategic execution, business development, and leadership support.
A passionate advocate for women’s economic empowerment, LaTanya is committed to creating pathways that help women build businesses, generate income, expand opportunities, and lead with confidence. Her work sits at the intersection of entrepreneurship, community impact, leadership development, and business growth. She is also a participant in Goldman Sachs One Million Black Women: Black in Business, a national initiative supporting the growth and advancement of women entrepreneurs.
Whether speaking from a stage, advising a founder, facilitating a workshop, or building community, LaTanya’s mission remains the same: helping women build brands, businesses, and what’s next through strategy, growth, and purposeful connection.
Her Interview
Ten minutes with LaTanya
01What do you attribute your success to?
I attribute my success to my faith, decades of experience in brand strategy and marketing communications, persistence as an entrepreneur, and my commitment to building communities that empower women.
02What advice would you give to young women entering your industry?
I would tell young women entering this industry: don’t assume it’s too late to start—be intentional about your purpose, seek out community and collaboration, and be willing to transition and grow into your destiny work.
03What are the biggest challenges or opportunities in your field right now?
Right now, one of the biggest opportunities in my field is supporting women in transition—those who are laid off or moving from corporate roles into entrepreneurship. There’s also growing demand for a niche model that combines private-office membership with programming designed to help women build sustainable businesses and strengthen their communities.
04What values are most important to you in your work and personal life?
I'm a woman of faith who believes that working towards your destiny and purpose here on this earth is where your best life lies, where your wealthy places are. I believe in being a catalyst to help accelerate who we are in our purpose, helping people figure out where their gifts, talents, and abilities are best served, what they're passionate about, and what mark they want to make in the world. Community is essential to success because no man is an island unto himself. We need to be able to network, partner, and collaborate because two heads is always better than one and teamwork makes the dream work. I believe it's never too late to level up, to pursue your dreams, and to be intentional about what you're doing. I think after a certain age, you become more intentional about how you spend your time. I believe in always thinking forward, moving forward, and beginning anew each day, not staying in the past but being grateful for each new opportunity. I also believe in finding the silver lining despite what could be your worst situation, and having a different perspective that allows you to carry on and grow old gracefully.
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