LaTanya Clarke- Pryce, Founder | Board-Certified Health & Wellness Coach | Principal Consultant on Influential Women

Influential Woman · Healthcare Consulting and Wellness Coaching

LaTanya Clarke- Pryce

MBA, NBC-HWC, PMEC

Founder | Board-Certified Health & Wellness Coach | Principal Consultant, E2E Healthcare Solutions

Metro Detroit, MI

1Award received

Certifications · Degrees · Memberships

Degree Master of Business Administration Degree Bachelor of Science Health Administration Degree Health and Wellness Certification Prep Cert MBA Cert NBC-HWC Cert PMEC

Her Story

About LaTanya

I am LaTanya Clarke-Pryce, a Detroit, MI native, passionate about changing how we approach health literacy and education. I have worked in the healthcare sector for 14 years in diverse disciplines from mental health, nursing, clinic operations, population health, and beyond—and I have seen firsthand how crucial clear communication and education are for improving health outcomes. Moreover, patient-centered care and improving health among marginalized populations is a true passion of mine.


With experience within different healthcare settings, I bring a depth of knowledge and a multifaceted perspective to every client interaction. My professional background has equipped me to understand healthcare from multiple angles, allowing me to support clients with both insight and practical strategy. I hold a Bachelor of Science in Health Administration from Eastern Michigan University, a Master of Business Administration from Capella University, a Health Literacy Education Micro-Credential from the Institute of Healthcare Advancement, and the National Board-Certified Health & Wellness Coach (NBC-HWC) credential.


Turning my pain into purpose: My commitment to health literacy stems from a deeply personal experience. In August 2023, I faced the premature loss of my mother to heart disease. Despite her hospitalization in April 2023, her condition was not effectively communicated, and her discharge was rushed and inadequate, which ultimately contributed to her passing later in the year. This painful experience highlighted the urgent need for clear, compassionate, and effective health education—a need we are dedicated to addressing.


As a Detroit native, my key focus is to be of service to marginalized communities and the underserved, recognizing the critical gaps in healthcare communication, health equity, and support in such populations. Our goal is to bridge these gaps, ensuring that all patients have the tools and knowledge to advocate for themselves and their families effectively.


Fun Fact: As a child, I wanted to be a race car driver and explorer.

In my spare time, I enjoy reading information on healthcare industry trends and spending time with family and friends.



Her Interview

Ten minutes with LaTanya

01What do you attribute your success to?

Firstly, I would say my mom. She passed away two and a half years ago unexpectedly due to a chronic condition. I don't know if she knew how sick she was - the family didn't know. Her passing away unexpectedly and how the health system handled her fuels me to continue to go in the community. That's why I got more into the wellness space. I want to be able to help people live healthier lives and understand what that really means, what that looks like, and why it's important. I want people to know why they are important as individuals. I know sometimes we get hung up by the downfalls of life and we may not feel important, but you are important to someone, even if they don't express that to you the way you feel like you should hear it. You are an important being and you exist for a reason. I want to help people understand that, while also helping them navigate the healthcare system, which is a challenge for a lot of people. I want to continue to contribute and give back to the community and know that I'm making a difference. This is for my mom, and for myself too. What happened to her shouldn't have - she should still be here, and I just don't want that to happen to someone else.

02What’s the best career advice you’ve ever received?

Everything is negotiable. Don't be afraid to speak up, whether that is in salary or your position title - everything is negotiable. That fuels me to advocate for myself.

03What advice would you give to young women entering your industry?

Learn as much as you can from where you are. It's okay to start small and grow big, but if your desire is to climb the corporate ladder in healthcare, start where you are and work your way up. Learn as much as you can, because that's how, as a leader, you will be able to support your patients the best. When you understand from frontline level, you're able to better support your those you serve. Also, don't be afraid to speak up, and just do so with tact and respect. You also have to love people. If you are getting into the healthcare field, you have to love people, because the work that you do, at the end of the day, is impacting human life in some fashion.

04What are the biggest challenges or opportunities in your field right now?

The primary challenge lies in individuals fully comprehending how to navigate the healthcare system and access necessary care. Affordability presents a significant obstacle, and for some, transportation to appointments is also a barrier. It is crucial for people to understand the intricacies of the healthcare system, from contacting their insurance provider to engaging with their physician, including what questions to ask and how to conduct those discussions. This essentially encapsulates health literacy. A recent study indicated that over 60% adult Americans have inadequate health literacy, irrespective of their socioeconomic status or educational background. The ability to navigate the healthcare system, grasp information, and apply it effectively represents a notable deficiency within the system. Furthermore, a lack of trust in the healthcare system is also a significant concern, which is understandable given past and ongoing events. Efforts are needed to help individuals regain confidence in the healthcare system, potentially through the involvement of appropriate advocates.

05What values are most important to you in your work and personal life?

Honesty, loyalty, trustworthiness, genuineness, and love. I think when we don't do things with love, the weight of it doesn't have much significance. I also value humility. I think that's very important because if you're not humble and able to put yourself in someone else's shoes to see things from their perspective, then how are you going to be able to help someone when you're not seeing it from their lens? It's about recognizing and having a balanced view of yourself, but not seeing yourself as superior to others - just trying to really hone in on what other people need and understand where they're coming from.

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