Latasha Hales
Latasha Hales is a higher education leader, financial aid professional, certified life coach, and licensed minister with nearly three decades of experience helping students and professionals navigate educational, personal, and career success. Based in New Orleans, Louisiana, she currently serves as Director of Financial Aid at Southern University at New Orleans, bringing her career full circle after first beginning as a student worker in the university’s Office of Student Financial Aid. Her extensive background in higher education administration includes leadership roles at Loyola University New Orleans, where she served as Interim Director of Student Financial Services and helped students successfully navigate the financial aspects of higher education with compassion, strategy, and care.
With a foundation in social work and advanced degrees in Marketing, Communications, Human Relations, and Organizational Behavior, Hales combines empathy, leadership, and practical guidance in every aspect of her work. Her passion for student advocacy and development has fueled a career dedicated to helping individuals overcome barriers, identify opportunities, and create clear pathways toward their goals. In addition to her work in higher education, she is a certified life coach who specializes in supporting individuals pursuing career transitions, degree completion, and personal growth. Through coaching, mentorship, and community outreach, she empowers clients to move beyond roadblocks and confidently pursue their next chapter.
Beyond her professional leadership, Hales is deeply committed to faith-based empowerment, ministry, and community impact. She is the author of the “14 Day Healing Prayer Journal and Devotional,” designed to guide readers through healing and spiritual growth using biblical principles. She has also partnered with community organizations and media platforms to discuss leadership, faith, purpose, and personal development. Whether mentoring graduating high school students, coaching adults returning to school, or leading financial aid initiatives, Hales remains dedicated to creating meaningful change by helping others discover clarity, confidence, and purpose in both their personal and professional lives.
• Certified Life Coach
• Inclusive and Ethical Leadership Certificate
• Loyola University New Orleans
• The University of Texas at Dallas
• Louisiana Association of Financial Aid Administrators - Diversity and Professional Development Chair
• Trajectories to Success Board Member
• Trajectories to Success - Board Member
• Church Youth Ministry - Young Adult Life Skills and Professional Development
What do you attribute your success to?
I attribute my success to just a desire to do better and be better. Neither of my parents completed college. My mom started college but had her first baby in her first year and never went back. My dad never went to college. He kind of took on the family business as a trucker in their trucking company. None of my siblings went to college either. I think I just wanted to be the difference. I wanted to be the change. That drive to break the cycle and create something different for myself and show what's possible has been the foundation of everything I've accomplished.
What’s the best career advice you’ve ever received?
The best advice I've ever received is that there is nothing you can't do and there is nothing you can't have if you are willing to work for it. My mom always taught us there's never a reason to be jealous of anyone because there's nothing they have that you can't have. It really helps because I can't find myself being jealous of anyone. There's nothing that they're doing that you can't do. There's nothing that they've accomplished that you couldn't accomplish if you put in the same effort and the same work. You can have the same things. That mindset has shaped how I approach every challenge and opportunity in my life.
What advice would you give to young women entering your industry?
There's always somebody who needs what you have. Regardless of what you have, somebody needs it. So until you're able to really break out of your shell, somebody is waiting patiently on what you have. You need somebody who's gone down that road to say, look, I changed my major five times. I have a horrible semester on my transcript. I've had times where I was like, this is not for me. You need somebody who's open and honest that I've gone where you are, I've been where you are. It has not always been easy. I quit more times than I want to admit, and I didn't know what I wanted to do. But there's a blessing on the other side of this. You just gotta get through this. I understood that the mistakes that I made were not about me, but that I can relate to somebody else.
What are the biggest challenges or opportunities in your field right now?
In higher education, the biggest challenge right now is the changes being made to the availability of funds. College is getting higher and harder to afford, and we're so reliant on governmental funds that I think we forget how we can make these things available for ourselves. Recent changes include capping student loans at $200,000 for any career plan, changing the wording on what's a professional degree, taking away the Graduate Plus loans, diminishing some of the other grants that students were eligible for, and even capping what parents can take out as a loan to help their students. It's pushing everything back. That's why wherever I go, I'm always talking about starting scholarship programs. I ask companies and businesses what kind of scholarships they offer. I worked with my church and we've started a scholarship committee that offers scholarships to high school seniors in our congregation. At every baby shower I go to, I bring a piggy bank and ask everyone to put change in it, then remind the parents one month after the baby's born to start a 529 plan. We have to have a plan for ourselves because at some point, financial aid is going to be non-existent.
What values are most important to you in your work and personal life?
The values most important to me are to be the change you want to see and be who you needed at that age. I had no clue what I wanted to do with my life. I was just a smart girl, and everybody just thought I would figure it out, and I'm like, I can't. So being who I needed at that age causes me to be there for them. I needed somebody to tell me the truth. I needed somebody to tell me, look, it's hard, but you'll figure it out. That's what I needed. I didn't need anyone to just say, oh, you got it, when I didn't. Tell me it's hard, tell me I'm gonna want to quit, but I'll be okay. That's how I live my life, to be who I needed. If you want the world to be different, then you make the world different. If you want the world to be better, then you make the world better. You may not be able to change the world, but you can change the world for one person.