Latasha Newman, M.S.

I attribute my success to hard work, adaptability, strategic thinking, continuous learning, and a willingness to evolve. Throughout my 28 years in an ever-changing industry, I have remained committed to staying knowledgeable, embracing new approaches, and understanding the evolving needs of my clients and their audiences. I believe that effective strategy begins with listening, research, and preparation—understanding a client’s goals, identifying the right audience, and developing meaningful solutions that create lasting impact. Whether I am developing a campaign or exploring a new business opportunity, I approach each endeavor with thoughtful preparation, confidence, and a commitment to continuous growth.

One of the most influential pieces of career advice I received came through my professional mentor, Linda Jefferson, who was my former director at Burrell Communications Group. Linda played a significant role in shaping my career and professional development in advertising and media, and her guidance, encouragement, and belief in my abilities had a lasting impact on me. Although she passed away in 2022, the lessons she shared and the example she set continue to influence how I approach my career, lead others, and pursue opportunities for growth and excellence.

My advice to young women entering the industry is to do your research, understand the market, and make sure there is a genuine need for what you are offering. Focus on solving a real problem and creating value for the people you want to serve. If you see someone else pursuing a similar idea or business, do not let that discourage you. There is room for your unique perspective, experience, and approach. Stay focused, believe in your vision, and continue pursuing your goals with confidence, resilience, and determination.

One of the biggest challenges in advertising and media is the industry’s constant evolution. Technology, digital platforms, consumer behavior, and the ways audiences consume information are changing rapidly, which requires me to remain adaptable, informed, and open to new approaches. At the same time, I see tremendous opportunities in these changes. Organizations now have more ways than ever to connect with targeted audiences through digital advertising, streaming audio, out-of-home media, integrated marketing campaigns, and emerging platforms. With 28 years of experience in advertising, media, and marketing, I see an important opportunity to help organizations navigate this increasingly complex landscape and develop intentional, effective strategies that align with their broader goals. I am especially passionate about supporting mission-driven organizations by helping them increase awareness, engage younger audiences, attract supporters, and expand their impact within the communities they serve.

The values that are most important to me in both my work and personal life are family, purpose, authenticity, service, personal growth, and making a meaningful impact. Professionally, I am increasingly drawn to opportunities where I can use my expertise to contribute to something greater than a traditional marketing campaign. Working with mission-driven organizations allows me to combine my strategic skills with my passion for supporting meaningful causes and strengthening communities. Personally, family remains a priority, and I value being present and supportive while my children pursue their own paths. At the same time, I believe in continuing to invest in my own growth, embrace new opportunities, and live authentically while making a positive difference in the lives of others.