Latasha Wilson
Latasha Wilson is a farmer and small business operator based in Hauula, where she serves as the majority owner of a 2-acre farm. She works at Little Tomato Farms, where she manages office administration, customer service, and sales outreach while also participating in hands-on farming tasks such as seeding and harvesting. Since formally entering agriculture in 2014, she has built her work around sustainable, small-scale production and community-focused food systems.
Her professional background includes extensive experience in farm operations, customer service, and farmers market management. She previously worked with Friends with Farms as a cashier in a busy farmers market setting, where she handled inventory, customer relations, booth setup, and cash management. At Little Tomato Farms, she has also supported a successful Community Supported Agriculture (CSA) model, helping manage a cooperative delivery system that once served around 150 members across the island of Oahu and generated strong weekly market activity.
Latasha is currently continuing her education at Windward Community College, where she has studied liberal arts and veterinary/animal health-related coursework. Her professional philosophy centers on providing healthy, locally grown food and educating the community about sustainable agriculture. As a mother and farmer, she is especially committed to food quality, environmental stewardship, and expanding her farm’s orchard and delivery systems for future growth.
• Go Farm Hawaii Certification (2014)
• Windward Community College - A.A.
What do you attribute your success to?
I attribute my success to my family and the motivation that came with becoming a parent, which made me more intentional about providing healthy, high-quality food for my children. This ultimately led me to farming, where I work alongside my husband, whose skills in farm management, planning, and operations have been a strong foundation of our work together and a source of support during times of uncertainty. For me, success is also defined by the joy of seeing customers—especially children—enjoy the food we grow.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received came from my original farm coach, who taught me that in farming, even if only one crop out of ten makes it to market, you are still successful. That perspective reminded me that setbacks and losses are part of the process, and what matters most is consistency and resilience. As long as I keep planting and focusing on continuous growth, I can succeed and thrive as a farmer.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to believe in themselves and stay focused on their goals, even when faced with doubt or negativity. Don’t be discouraged by naysayers—success in this field is possible, and their achievements show that you can do it too. Confidence, persistence, and trust in your own abilities will carry you forward.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges and opportunities in my field right now is recognizing and strengthening the value of farming, while adapting to its constant and never-ending growth. Farming requires ongoing learning, resilience, and innovation to keep up with changing conditions, but it also offers tremendous opportunity to expand impact, improve sustainability, and better connect communities to the food they consume.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are curiosity, fairness, and love. I strive to bring curiosity into everything I do so I can keep learning and growing, fairness in how I treat others and make decisions, and love as the foundation for how I care for my family, my work, and my community.
Locations
Little Tomato Farms
Honolulu, HI 96818