Latisha Bracey

I think it just started from, like, how I was raised. I never was taught to think of anything as a failure. I've had many, but I don't reflect on it that way. I always say learning experiences, so a lot of people don't think I've had failures, but... and since I've had, I have, but I just don't feel it to be that way. I feel like it's a learning experience. If it and you don't take anything from it, then it's a failure. But if you actually learn from it, and grow from it, then it's a learning experience.

The best career advice I've ever received is basically, Whenever you are in any field or any business, it's really in your best interest to find the person who's failed the most. And then talk to that person, because that person has a lot of experience. It's not that they, more than likely, they're not going to see their failures as failures. They're going to see it as opportunities and experiences. So you want to be around the person who's, you know, actually tried things, no matter whether somebody agreed to them or not, because that person is going to have a lot to say, and actually press upon you things that you may, you know, haven't heard or won't hear from people that are currently in your position.

If women were going into my industry, I would say that, first of all, really, kind of don't necessarily look for validation from people who are not necessarily following what you do, don't look. Your validation comes from the clients that actually reach out to you. So don't ever think that, oh, this is something that people won't like. How about you try it? You have this passion. Create it, try it, and see what people say, not necessarily what, you know, the people who are never going to use your products are going to say. Actually talk to the people and give feedback to the people who actually are interested in what you do. Because you're not looking for everybody to like it, you're just looking for people who are going to benefit from it.

Some challenges that I have is making sure that people understand what it is I do because it's never been done before. A lot of people are hesitant to figure it out. There's like, are you this, are you that? They have these boxes and they want to put me in. I'm like, no, I'm not your HR manager, I'm not your CEO, I'm not your COO or CFO. No, I'm a strategic advisor, so I'm there to actually help with the behavioral forensics part and the timing. Now, one of the biggest opportunities I have is that I can work with anybody anywhere. The things that I do, I can do it from any place.

Work-wise, I like to make sure that everything, the quality is high, and that I put passionate diligence into it, so I'm not just doing it because, you know, I'm not just doing it like everything else, so if I have, let's say, 30 clients, I'm going to treat them individually. There's it's not going to be a group thing, it's not going to be anything, it's going to be individual individualized and high quality, and it's always going to have my passion on it, because it my name on it, but it also has their name on it, so I want to be able to make sure that I represent them, and they, you know, represent what I do. As well, you know, so we're basically a partnership in it, so it's not, you know, it's you against me, or anything like that would be together.